Travel retail highlights

A bold new course

The Moodie Davitt Report last week revealed a pair of fashionable fragrances in a global exclusive. Dsquared2 has collaborated with a new partner, the Italian beauty powerhouse Euroitalia, and will launch the men’s and women’s Wood scents next month. The scents are underpinned by a three-year global growth strategy, including an ambitious and impressive plan for travel retail. Euroitalia Export Director Claudio Tenan has promised customised strategies in the channel, with promotion of the products off- and online and “strategic and exclusive points of sales through dedicated corners and set ups”.

The Moodie Davitt e-Zine | Issue 246 | 14 September 2018