Inside this Issue:
04
From the Editor: The Moodie Davitt Report Brands Director Hannah Tan-Gillies introduces this special edition, which tracks Maison Courvoisier’s transformation into a more inclusive, more vibrant and more dynamic Cognac house.
05
A new look: We take a closer look at ‘Joie de Vivre’, Maison Courvoisier’s new brand universe; starting with the ‘We Found Joy’ campaign and its partnership with British-Nigerian artist Yinka Ilori.
06
A new flower blooms in Haikou: We present Maison Courvoisier’s milestone opening at the cdf Haikou International Duty Free Shopping Complex. The boutique setting offers bespoke tastings, premium gift wrapping and mixology classes.
07
Interview: As Courvoisier seeks to reinvent the Cognac category by adopting a more vibrant and inclusive brand voice, Beam Suntory Global Travel Retail Director Ashish Gandham talks about how luxury is evolving and underscores the need for a consumer-centric approach to business.
08
A tale of two master blenders: We highlight Mizunara, a new expression which combines the know-how of Maison Courvoisier’s sixth-generation Master Blender Patrice Pinet and House of Suntory fifth-generation Master Blender Shinji Fukuyo.
09
A Cognac fit for royalty: We tell the story of XO Royal, a new expression which pays homage to Courvoisier’s regal heritage.
©Published by The Moodie Davitt Report
Writer and Editor: Hannah Tan-Gillies
Designer: Hannah Tan-Gillies and Kiran Ghattaura
© The Moodie Davitt Report is published by Moodie International Ltd. and is a registered trademark. All rights reserved.