The Shilla Duty Free • Beauty&You


Talking Point

An anchor for the store journey

The Curated Zone in the heart of the store offers a clever visual anchor for the entire environment – and offers outstanding branding opportunities in space that can be personalised and changed using video, audio and even sound.

During the Grand Opening period there were clever installations from SK-II, Lancôme and Atelier Cologne (simply stunning). Next steps are to ensure that accessories make a distinctive mark in this vital zone.


The Moodie Davitt Report • The Online Magazine • October 2018