Travel retail highlights
Creatively driving retail sales
These spectacular images showcase some of the even more spectacular prizes on offer in the latest edition of Malaysia Airports’ annual ‘Licence to Win’ shopping campaign.
The campaign was launched on 1 August and runs to 31 January 2020. Top prize is a McLaren 570S Coupé, with entrants required to spend at least RM250 (US$60) in a single receipt in any retail outlet at Kuala Lumpur, Penang, Kota Kinabalu, Langkawi or Kuching airports.
“This initiative perfectly aligns with our Commercial Reset strategy, a key initiative to transform our airports from mere transportation hubs to premiere lifestyle destinations,” said Malaysia Airports Senior General Manager of Commercial Services Mohammad Nazli bin Abdul Aziz.
“With retail incentives such as ‘Licence To Win’, we hope to further entice airport guests to shop and enhance their total airport experience by offering lucrative prizes.”
Licence to sing: Rapper Zamaera enthralled guests with a performance at a launch party at the city’s Sentul Depot, which was transformed into a racing car environment for the evening
Wheels in motion: From left to right, Malaysia Airlines Group Chief Marketing & Consumer Experience Officer Yin May; Boost Director of Partnership Gary Yeoh; Maybank Head of Cards, Group Community Financial Services B. Ravintharan Balakrishnan; Malaysia Airports Senior General Manager of Commercial Services Mohammad Nazli bin Abdul Aziz; Malaysia Airports General Manager of Commercial Business Hani Ezra Hussin; Eraman General Manager Zulhikam Ahmad, General Manager and Petron Marketing Manager Danny Chen
The Moodie Davitt eZine
Issue 266 | 4 September 2019
The Moodie Davitt eZine is published 20 times per year by The Moodie Davitt Report (Moodie International Ltd).
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