Travel retail highlights
High voltage tequila
For those about to drink tequila we salute you. Stoli Group has launched AC/DC Thunderstruck Tequila – produced under licence from the world-famous Australian rock band AC/DC – into travel retail.
The Thunderstruck expression is available via an exclusive partnership with Gebr Heinemann. It references the popular track of the same name from AC/DC’s 1990 album The Razor’s Edge, which Stoli Group said was chosen as it is lead singer Brian Johnson’s favourite song.
Stoli Group believes there is a “huge untapped potential for celebrity/band spirits”. So could AC/DC Thunderstruck Tequila be the start of a ‘Highway to Hell’ for travel retail – or should that be a highway to heaven?
AC/DC Thunderstruck Tequila has entered Heinemann border shops across Europe (Czech Republic, Croatia, Slovenia) and is also listed at airport locations including Frankfurt, Munich, Hamburg, Copenhagen, Berlin, Baku and Bucharest.
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The Moodie Davitt e-Zine | Issue 253 | 3 December 2018