Dubai Duty Free’s Arrivals shop, the first of its kind in the Middle East, welcomed its first customers on New Year’s Day, as the retailer enhanced its footprint at Dubai International. The company's support for major sporting events, through organisation and sponsorship, also began. This far-sighted philosophy of promotion through association with sport at home and overseas remains to this day, delivering huge benefits for Dubai Duty Free and almost priceless visibility for Dubai as a destination.

Dubai Duty Free’s Arrivals shop showcased gifts and other items that had already proved popular in the Departures area.

Marketing Officer Anita Mehra with the participants of a Junior Ice Hockey Competition as Dubai Duty Free's support for sport kicks off.

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A new voice: Dubai Duty Free launches At Your Service, an in-house newsletter designed to update staff about corporate developments and sporting and social events. Such concepts helped to build what become a Dubai Duty Free trademark, its team spirit.

Perfumes were among the strongest categories in the early days, and its sales continue to play a lead role today.

Reward & recognition: Recipients of the Duty Free Salesperson of the Month Awards from January to June with Colm McLoughlin and George Horan.

The Moodie Davitt e-Zine | Spotlight Series – Special Report | 20 December 2018