LONG-TERM ALLIANCE


Partners in pioneering

Travel Retail 2.0

By Olivier Dubos, Senior Vice President Travel Retail, Parfums Christian Dior

Under the strong leadership of President Charles Chen (pictured right), China Duty Free Group (CDFG) is blazing a trail thanks to its visionary take on the development of the Chinese travel retail industry.

From distribution model to click and collect to ecommerce, digital communications, drive to store and omnichannel customer experience, we support CDFG’s initiatives comprehensively.

These initiatives accelerate the business both online and offline, while simultaneously giving Parfums Christian Dior fantastic exposure to the Chinese travellers, all the time bringing them the latest innovations, excitement, and great value.

Amidst the current global situation, CDFG’s offshore duty free business in Hainan is the first to experience a resurgence. CDF Mall in Haitang Bay, in particular, is seeing visitors coming back to shop in a safe environment.

The CDF Mall has become a world-leading duty free mall, and we are, of course, pursuing our strong brand investments in this unique retail environment.

A mega Dior event will take place in October 2020. Customers will be treated to an immersive tour of the Dior brand with never been seen before design inspirations, engaging retailtainment, exclusive offers and the best of Dior icons.

Hitting the heights in Haitang Bay

As we speak, we are starting to see how the crisis has changed the way we work. Today it is a question of safety first, with additional sanitary measures on counter yet still all the while providing memorable and unique experiences to each visitor.

The shape of things to come: An artist’s rendering of China Duty Free Group’s magnificent Haikou International Duty Free Mall on Hainan island. The project, which began in 2019, will be completed in 2022.

The shape of things to come: An artist’s rendering of China Duty Free Group’s magnificent Haikou International Duty Free Mall on Hainan island. The project, which began in 2019, will be completed in 2022.

Hainan stands at the forefront of the resurgence of the travel retail business. It is, without a doubt, the best place to be to contemplate the future of travelling. It is only a beginning. The digital capabilities, together with the impressive power and alliances of CDFG, will define a new world, pioneering Travel Retail 2.0. All this, buoyed by the recent announcement of the Hainan Free Trade Port Overall Plan, which puts Hainan once more in focus, is underpinned by an incredible ambition.

The progressive re-opening of airports around the world is of course great news to all, and we are looking forward as a leader to resume business and operations hand in hand with our longtime partners across the globe. And of course, we are looking forward to meeting everybody at the Moodie Davitt Virtual Travel Retail Expo in October 2020 to share more about our global vision and innovations.

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Spotlight Series • June 2020

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