Valentino Couture History
A new world of couture at Maison Valentino
Maison Valentino was founded by Valentino Garavani in Rome in 1960. The Maison rose to fame during the golden age of the ‘Cinema Italiano,’ with Garavani dressing some of the silver screen’s biggest stars, from Sophia Loren to Elizabeth Taylor. Valentino Garavani was the first Italian designer to show his runway collections in Paris, and soon made a name for himself in the world of Haute Couture. For almost half a century, Maison Valentino transformed traditional feminine style with his romantic flair and impeccable craftsmanship. His couture house was a celebration of each client’s individuality, a spirit that his successor, Pierpaolo Piccioli carries on today. Piccioli was born in the world of couture and trained under Garavani himself for over 17 years before taking the reins at Maison Valentino in 2016. Today, his couture collections continue to reinvent traditional couture notions with his own distinctive vision. The freedom in which Piccioli creates his runway collections also extends to his vision for the Valentino Beauty Makeup line, the Maison’s first foray into colour cosmetics.
For Piccioli, Valentino Beauty opens the doors to a new world of creative non-conformity, reflected by his choice of brand ambassadors from singer/songwriter Lady Gaga to model/activist Adut Akech, who each use their platforms to promote diversity and purpose. Through Piccioli’s three C’s: Colour, Cool and Couture, Valentino Beauty blurs the lines between fashion and beauty, tradition and modernity, offering a new vision of beauty that turns cosmetics into objects of desire and prestige makeup into a flag for self-expression.