BEAUTY TECH TO THE FORE
Since its inception in 1964, Kérastase has been offering more than hair products to consumers by leveraging its expertise in professional luxury haircare. As the preferred partner to hairdressers, the brand has always taken pride in offering premium quality products, but also in bringing its advanced knowledge of hair and hair concerns to consumers.
Because Kérastase believes that choosing the best haircare products first requires an in-depth understanding of customers’ hair concerns, the tools used to diagnose these concerns become just as essential as the products themselves. The Kérascan tool helps stylists and customers understand the nature of their hair and the necessary products to treat their specific hair concerns.
In Cannes, Kérastase put beauty tech to the fore by bringing a hairdresser and the Kérascan hair consultation tool to its pavilion, giving visitors in-depth hair diagnoses in real time.
The five-minute Kérascan diagnosis uses a high-powered camera to measure hair health and pinpoint concerns from scalp, root to fibre.
L’Oréal Travel Retail Active Cosmetics & Professional Products Divisions General Manager Anne-Laure Lecerf comments, “We are embracing the professional approach with Kérastase. The experience starts with a hair diagnosis, which is crucial to recruiting new people to the channel. Whenever we do a diagnosis, we increase conversion by +30%.”
Get a free hair and scalp diagnosis by scanning the QR Code.
Choose between two experiences
- Visit Kérastase in-store for five minutes to get to know your hair. Ask to your hairdresser for a complete, bespoke hair diagnosis using Kérascan, which measures the health of your hair and helps the hairdresser understand your hair problems.
- Go online by scanning this QR code to do a digital hair diagnosis and receive bespoke haircare routine recommendations
Spotlight Series - April 2023