Spotlight Series: Inside this issue
From the Editor: The Moodie Davitt Report Brands Director Hannah Tan-Gillies introduces this special edition which tells the story how Kérastase is leveraging its power as the world’s leading luxury professional haircare brand to propel the haircare category in travel retail.
We dare, you care: As Kérastase underpins its brand values and commitment to travel retail, we take a deep dive into the brand’s care-first philosophy and outline its travel retail ambitions.
Care for the planet: We look at the biggest milestones in Kérastase’ ongoing sustainable transformation, beginning from responsible formulas all the way to more sustainable packaging.
Anti hair-fall revolution: We highlight Kérastase Genesis, the brand’s hero anti hair-fall line which addresses the two main causes of hair fall, weakened roots and breakage.
Power Talks: One in two women rate themselves as less confident than men. This is called the ‘Confidence Gap’ and to fight it, Kérastase has launched the Power Talks mentoring programme. The programme aims to help young women grow more confident and take ownership of their careers and lives.
The power of the professional: We introduce Kérascan, a new in-depth hair diagnosis tool that drives conversion and underscores L’Oréal Travel Retail’s wider mission to invent the beauty of tomorrow and become the ‘Unicornasaurus Rex’ of travel retail.
Interview: L’Oréal Travel Retail Active Cosmetics & Professional Products Divisions General Manager Anne-Laure Lecerf talks about the growing opportunities in haircare and why Kérastase is just the brand to leverage these opportunities in travel retail.
©Published by The Moodie Davitt Report
Written and edited by Hannah Tan-Gillies
Design: Hannah Tan-Gillies
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by Moodie International Ltd. and is a
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