The Moodies
Digital Innovator of the Year II
Winner
Jessica’s Secret – AItracking Price Analysis System
The AItracking Price Analysis System is an in-house system designed and developed by the team at Jessica’s Secret, the Chinese price comparison app and specialist service provider to the travel retail sector. The system enables travel retail industry practitioners to analyse the pricing, promotions, search ranking and price index of their own portfolios or those of competitors. The data in the system covers over 60 countries and more than 1,000 sales points worldwide, including duty free shops, department stores, official brand websites and Chinese domestic ecommerce from Tmall to JD.com. Pricing and related data are refreshed every 24 hours for most shops to reflect the most timely information.
How Jessica's Secret outlined the strengths of its solution in its entry for The Moodies
The Jessica’s Secret Index, published monthly in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. A comprehensive version of this regular index also features on the tracking system In a user-friendly addition, almost all data viewed can be extracted to Excel, so it can be easily shared internally and for secondary processing. Jessica’s Secret said that the AItracking Price Analysis System has become a one-stop pricing and strategy information tank for subscribers – and that it aims to upgrade the system with further new features.
The Moodie Davitt eZine The Moodies 2021
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