The Moodies
Best Use of Video
Retail Winner
Lotte Duty Free – We Want A Duty Free Life Campaign
As an official brand ambassador of Lotte Duty Free, global pop superstar group BTS has featured in the leading travel retailer’s social media commercials, events, posters and other communications since 2017. BTS was also front and centre of Lotte Duty Free’s 2020-2021 campaign titled ‘We Want a Duty Free Life’. In September and October 2020, the company released a series of videos across social media channels – the first featuring all seven members of BTS, seven more videos later with each individual member, plus behind-the-scenes clips.
The videos, which aimed to offer messages of hope to the COVID-ravaged world, delivered exceptional audience engagement. The total number of views and comments for all the videos and related posts on Lotte Duty Free official social media channels (as of 7 August, before entry deadline) reached 48,311,675 and 28,266, respectively, underlining the power of the BTS brand in conjunction with Lotte Duty Free.
The Moodie Davitt eZine The Moodies 2021
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