The Moodies
Best Digital Team
F&B Winner
Travel Food Services – Digital Transformation Team
Travel Food Services (TFS) has long been an innovator in the Indian travel F&B market, and its digital team won this award for how TFS has adapted to fast-changing consumer demand around the use of technology. Digital menu boards and smartphones: The TFS digital signboard provides both entertainment and interactivity while customers wait. This signboard allows regular customers to play tic-tac-toe games against friends or with a computer while they wait. Games while you wait: Underpinning a commitment to be family-friendly, TFS has enabled connected games for kids to play while the family awaits their food.
Excerpts from the TFS submission, which underline its investment in tech to improve operations and insights
Online coupons: Offers through an online scheme have proved popular for TFS guests, with the company now looking at a subscription model for frequent travellers. Mobile app-based ordering: This provides convenience to customers who can order food from anywhere, use multiple payment options and can also avail of discounts offered by deal aggregators. Webcam-Enabled Monitoring: Health-related concerns being primary today, TFS has adopted technological innovations such as high-quality cameras and advanced algorithms to reinforce healthy practices in kitchens and while serving. A video analytics platform can smartly detect any non-compliance with health regulations and safety procedures.
The Moodie Davitt eZine The Moodies 2021
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