The Moodies
Best Content Marketing
Collaboration Winner
LIFEWTR (PepsiCo) – The LIFEWTR Lounge at Philadelphia International Airport
LIFEWTR, a premium bottled water brand committed to advancing and showcasing sources of creativity, partnered with Philadelphia International Airport (PHL) to bring to life a first-of-its-kind LIFEWTR Lounge. This was the beverage brand’s latest effort to uplift, support and inspire others through the work and perspectives of Philadelphia’s diverse arts community. Located adjacent to the A-East security checkpoint at the airport, the LIFEWTR Lounge marked the latest addition to the airport’s award-winning PHL Food & Shops programme, offering international travellers a space to recharge with LIFEWTR, additional PepsiCo beverages and snacks, as well as digital arts programming and designs.
Watch this inspiring campaign come to life through the arts community in Philadelphia, complementing the LIFEWTR outlet at the airport
In May 2021, the LIFEWTR Lounge introduced travellers to LIFEWTR PRESENTS, a new video series featuring emerging Philly talent spanning music, fashion and the visual arts. Free to access via dedicated QR codes (located on bottle neck hangers within the lounge), the series featured local artists who encouraged travellers to discover, learn and create alongside them, as they discussed Philly's influence on their creative mediums. In addition to the series, travellers were further introduced to the artists’ work via a dedicated microsite on LIFEWTR.com, PHL.org and social-first content. This innovative, visually engaging initiative generated strong audience reach and social media impressions as well as increased website traffic for the airport.
The Moodie Davitt eZine The Moodies 2021
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