The Moodies
Best B2B Communications
Brand Winner
Mondelez World Travel Retail – Digital Home of Excellence
Mondelez World Travel Retail (WTR) has had a strategic long-standing presence at the Summit of the Americas – which went virtual in 2021 due to the impact of COVID-19 on in-person industry events. Mondelez WTR, with integrated retail design and communications agency partner FILTR.QINGWA, showcased its digital expertise and credentials with a highly engaging showcase at the virtual event. The aim was to position Mondelez WTR as the ideal industry partner for driving the recovery and future growth through an immersive vehicle that communicated its commercial strategy and brand plans to customers. The ‘Digital Home’ delivered a combination of 360-degree virtual reality software, videos, animated slides and QR-code technology to create a comprehensive digital journey for delegates. Following context and background, plus an overview of the strategy for growth and category recovery, visitors could then explore the Toblerone, Cadbury, Milka, Biscuits, Snacking and Sustainability rooms to learn more about activation plans, new product and subcategory development, as well as the company’s commitment to sustainability.
Mondelex World Travel Retail has highlighted its digital strategy through a series of virtual events over the past year
Integrating games and QR-code photo filters from the brands’ in-store activations injected a sense of fun, while also immersing delegates in Mondelez WTR’s various strategies to engage travelling consumers at the point of sale. Mondelez WTR was the most-visited stand at the Virtual Summit of the Americas, enjoying high content engagement throughout the event. As a result of the success, the digital home continues to be used as an immersive vehicle for Mondelez WTR’s strategies and brand showcasing in future, both in digital and physical spaces. Mondelez WTR Communications, Events & E-Commerce Manager Tamara Abusara Darwich said: “Digital is ingrained in Mondelez World Travel Retail’s vision as part of our commitment to the channel and driving the recovery, with the overarching goal of restoring category growth. By successfully integrating digital into our communications with our valued industry partners, we are showcasing not only our digital expertise and creativity, but our dedication to pushing boundaries and innovation to remain relevant in the evolving travel retail landscape and continue delighting travelers. This is only the beginning of our digital home, and we are excited to keep building and growing in our pursuit of excellence.”
Mondelez World Travel Retail showcases its CSR credentials to an industry audience in this powerful video
The Moodie Davitt eZine The Moodies 2021
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