Kering Eyewear has revealed a new Digital Retail Concept that will serve as an elevated showcase for the company’s luxury brands. The fully immersive retail environment is leveraged by ‘the power of digital’. The new concept features dedicated digital screens that showcase brand videos, which can be updated and animated in real time. The screens can change the entire look of a store with one click, offering bespoke multi-brand and single brand content. According to Kering Eyewear, the concept leverages digital tools to offer a “unique and entertaining” shopping experience in a timeframe that was previously unthinkable using traditional visibility tools.

The digital screens are incorporated into tailored design fixtures, providing an engaging backdrop for Kering Eyewear’s luxury brand portfolio. The concept also engages customers and sales associates by offering bespoke content that addresses their specific needs. Kering Eyewear introduced the concept to its multi-brand travel retail stores globally, beginning with China Duty Free Group’s Sanya International Duty Free Shopping Complex in Haitang Bay.

The concept has also been rolled out to Hainan Tourism Investment Duty Free’s Hainan Tourism Duty Free Shopping Complex (where Lagardère Travel Retail is a support partner); and Shenzhen Duty Free and DFS Group’s Haikou Mission Free Shopping Complex at the Times DF x DFS ‘World in a Day’ experiential store. It has also launched at Nanjing Lukou International Airport Terminal 1; T Galleria by DFS Macau; T Galleria by DFS City of Dreams; and the Atlantis Bahamas Resort. The Digital Retail Concept is also being rolled out in selected luxury domestic market locations worldwide.