Luxury Watches

Rousing start for TimeVallée’s debut travel retail boutique with CDFG in Haikou

Multi-brand luxury watch boutique TimeVallée is celebrating a successful early period of trading of its first-ever travel retail space, opened with China Duty Free Group in Mova Mall, Haikou. We bring you stunning visuals of the new store.

1 February was an auspicious date for multi-brand luxury watch boutique TimeVallée. The debut travel retail store for the concept opened in exclusive collaboration with China Duty Free Group (CDFG) in Mova Mall, Haikou on Hainan island, just in time to welcome travellers for the Chinese Spring Festival. The boutique is Richemont Group-owned TimeVallée’s 12th boutique globally. Business has been brisk since then, reports TimeVallée International, which recently appointed Michael Guenoun as CEO, in addition to his current role as International Distribution Director of the Specialist Watchmakers division at Richemont. Guenoun is well-known and highly regarded in the travel retail community having been Managing Director of Cartier Travel Retail Asia from January 2014 to May 2017 before moving on to several senior roles within the parent company.

Michael Guenoun: A well-known and respected figure in travel retail circles

The opening in Haikou represents a validation of both CDFG’s and Hainan’s luxury credentials and rising importance to the high-end watch sector. The store is conveniently located within the CDFG space on the first floor of the MOVA Mall’s Gemini tower, which also features a wide range of leisure, shopping, entertainment and dining facilities. TimeVallée’s store adds to the customer experience by providing what the partners described as an “unparalleled shopping journey throughout the discovery of the most prestigious Swiss luxury watch maisons”.

TimeVallée brings together a collection of luxury brands in an engaging, upscale environment

The 180sq m of retail space is encompassed by the sinuous signature TimeVallée watchbrand, designed to lure watch lovers inside. The harmonious design of the space has been designed as a canvas to showcase the identity and creations of the eight luxury maisons – Baume et Mercier, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Montblanc, Panerai, Vacheron Constantin and Maison Piaget – integrating for the first time their respective watch and jewellery products. TimeVallée is defined by a combination of physical and digital touchpoints, collectively serving as a gateway to the rich history and heritage of the respective Maisons. A Discovery counter, featuring state-of-the-art digital technology and a watch slate, allows customers to explore best-sellers, novelties, limited-edition pieces and individual Maison collections.

Stretching beyond traditional retail norms

TimeVallée is an innovative multi-brand boutique concept offered to all luxury watch brands and operated by external independent partners. TimeVallée boutiques are designed to introduce the finest timepieces to both emerging and mature markets through a store experience that goes beyond the traditional retail norms. TimeVallée’s team of experts offers what they claim to be “a unique game-changing concept to our retail partners”, one that provides bespoke consulting services in the field of multi-brands luxury watch retailing. Through the customisation of each partner’s specific needs, TimeVallée claims to have developed a pioneering and integrated boutique concept. That concept embraces the boutique’s sophisticated design and experiential areas; the number and type of brands features; and training and continuous coaching to empower sales teams across TimeVallée’s network.

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The Moodie Davitt eZine Issue 292 | 15 March 2021

The Moodie Davitt eZine is published 15 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit and to subscribe, please e-mail

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