Memorable campaigns and launches of Lunar New Year 2021
Safilo restyles Jimmy Choo sunglasses for Lunar New Year
Safilo Group is welcoming the Year of the Ox by unveiling a travel retail-exclusive pair of sunglasses from Jimmy Choo.
The ‘Ilana’ sunglasses will be released on Lunar New Year (12 February). It features a sleek, rounded, slim silhouette in acetate and comes in an elegant black and gold colour palette.
To celebrate the launch, Safilo Group has tapped Jimmy Choo Asia Pacific Brand Ambassador Chinese singer/actress Victoria Song Qian to star in an exclusive media campaign. Qian debuted as a member of South Korean girl group f(x) and has since launched a solo career as an actress in China.
The Moodie Davitt eZine Issue 291 | 9 February 2021
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