Virtual Travel Retail Expo: Wine, Spirits & Beer
Dynamism in drinks: Wine, Spirits & Beer at the Virtual Travel Retail Expo (continued)
Four Pillars Gin
Australian spirits company Four Pillars Gin shared the story of its “crazy ride” in travel retail, featuring its range of gins which includes newcomer Olive Leaf. Follow the story behind its development here. And view Four Pillars’ approach to the perfect Gin & Tonic.
Click here to visit Four Pillars Gin.
Halewood Artisanal Spirits
Halewood presented its “innovative and differentiated range” across gin, rum and whisky in a colourful, fun environment. Front and centre were leading UK gin brand Whitley Neill, the quirky Dead Man’s Fingers rum and newly launched Crabbie Scotch whisky.
Click here to visit Halewood Artisanal Spirits.
Ian Macleod Distillers
Ian Macleod Distillers was one of a number of brand owners to leverage the Virtual Travel Retail Expo as a launchpad for its latest expressions, revealing a new full-strength Edinburgh Gin flavour, Gooseberry & Elderflower. It joins the Rhubarb & Ginger, Lemon & Jasmine and Raspberry flavours in the channel.
The independent house of brands made full use of the Engagement Lounge to introduce the new line, shown in the tasting session here.
Click here to visit Ian Macleod Distillers.
InnoTRI
For Miami-based distributor InnoTRI, recently launched Cihuatán Xaman XO was among the major highlights of its multi-faceted display, which stretches through to Blancrux Cognac and Koskenkorva vodka, depicted in this lovely video.
Click here to visit InnoTRI.
International Beverage
With an offer that spans Old Pulteney, Balblair, Speyburn and Hankey Bannister whiskies, Caorunn gin plus a series of regional brands, International Beverage has an enviable range across its virtual showcase. We liked its daily live Q&A with distillery managers from Pulteney and Balblair aimed at offering insights into the whiskies they make.
Click here to visit International Beverage.
Jägermeister
You would expect family-owned drinks company Mast-Jägermeister to focus heavily on the power of its digital communications with the consumer at a virtual event, and that’s exactly what it did across its core Jägermeister range, including Jägermeister Manifest and the new Jägermeister Cold Brew Coffee.
Among the highlights was the brand’s Jägermeister Live session in the Engagement Lounge, which we are pleased to feature here.
Click here to visit Jägermeister.
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The Moodie Davitt eZine Issue 285 | 4 November 2020
The Moodie Davitt eZine is published 15 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail sinead@moodiedavittreport.com