Virtual Travel Retail Expo: Wine, Spirits & Beer
Dynamism in drinks: Wine, Spirits & Beer at the Virtual Travel Retail Expo (continued)
Among the many companies that embraced the digital opportunity at the virtual show in eye-catching and hugely innovative ways was Camus Cognac. In a first of its kind initiative, the Virtual Cognac Lab offered an interactive masterclass in the Virtual Expo Engagement Lounge, taking guests on a (digital) multi-sensorial journey through the production processes of Camus’s ‘Intensely Aromatic Cognacs’ core range (see video). Camus also showcased the famous Kweichow Moutai baijiu, and the exciting Spirit of China concept, through a further brilliantly engaging session, captured in the video on our Sense of Place page.
Click here to visit Camus.
“It’s all about the consumer experience and we want to talk about how we can do that in the new world,” said Chase Distillery Managing Director Andrew Carter as he introduced the UK family-owned company’s field-to-bottle vision and its range of gins and vodkas.
As part of a wonderfully engaging experience, visitors were encouraged to mix up taste-tingling cocktails including Elderflower & Cucumber.
Click here to visit Chase Distillery.
It is Choya time now, said the ume fruit liqueur producer as it targets the growing demand for healthy drinks products. Choya noted that Japan’s ume fruit contains a comparatively high level of organic acids which are regarded as beneficial to good health. It highlighted in particular The Choya Aged 3 Years Extra Fruit, with extra sweetness, as part of its extended range.
Click here to visit Choya.
Diageo Global Travel
Through one of the most visually impressive and deeply immersive virtual suites at the event, category powerhouse Diageo Global Travel shared its latest innovations, launches and proposals to accelerate the development of an omnichannel ecosystem in travel retail. Key sessions across the Knowledge Hub, Engagement Lounge and in the virtual suite focused on beverage alcohol as a growth driver for the business, partnership and the enablers of penetration and average spend growth.
One memorable highlight was the story behind the Talisker Whisky Atlantic Challenge, which can be viewed again at the video link here.
Click here to visit Diageo Global Travel.
Distell Global Travel Retail previewed a line extension to its Amarula cream liqueur range – Amarula Ethiopian Coffee – in a celebration of the birthplace of the coffee bean as part of its virtual experience. The South African company’s commitment to the channel was underlined with the reveal of Bain’s 10-Year-Old Shiraz Cask Strength Finish whisky, another exclusive for travel retail.
Click here to visit Distell.
Duty Free Global
Dedicated travel retail brand representative Duty Free Global showcased its impressive array of wines & spirits partners through its Platinum Stand & Experience, drawing strong visitor engagement. The company maximised its presence via workshops, tutorials and even a close-of-show quick and cocktail evening. Among the highlights was brand partner Somrus’ sponsorship of the virtual coffee breaks during the Knowledge hub sessions – another first for a travel retail event – in which influencers the Sadekar sisters memorably blended their love of golf with tips on mixing Somrus cocktails. Another was its examination of the roots of Cognac in partnership with Clive Carpenter of Sazerac de Forge, available here.
Click here to visit Duty Free Global.
The Moodie Davitt eZine Issue 285 | 4 November 2020
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