Virtual Travel Retail Expo: Omnichannel Experiences and Travel Retail Services
Seizing the omnichannel opportunity (continued)
Kendu presented its latest retail display solutions with its award-winning Flowbox lightbox, which recently won the prestigious Red Dot Product Design 2020 Award, a big highlight.
Click here to visit Kendu.
As the inflight duty free arm of Singapore Airlines, KrisShop has leveraged dynamic digital engagement with a rapid-reaction new concept strategy that aims to turn crisis into opportunity. That strategy, and its array of brands, were displayed via its virtual suite, with CEO Chris Pok outlining how it is adapting to the new world in a compelling omnichannel session in the Knowledge Hub.
Click here to visit KrisShop.
Part of the Talon Group, Plexus manages an international OOH network, with sister division Grand Visual one of the leading digital creative production agencies. The company’s services were showcased on its virtual stand and via an engaging Knowledge Hub session about the future of the OOH business (see this page and our Sight Lines eZine in this edition).
Click here to visit Plexus.
Spark Group of Companies
“It is our commitment to stand with all our peers in this industry and to grab on to every ounce of positivity and apply our skills as best as we can to not only defend our workplace, but also the values that make this world a village. We are in this together.” That’s the positive message from Spark Group of Companies Founder Heidi van Roon about the channel in these turbulent times, with her company highlighting the continuing need to nurture talent and focus on sales supports.
Van Roon offered her insights into the selling and HR challenges and solutions during the Knowledge Hub sessions, available here.
Click here to visit Spark.
Travel shopping digital platform – TripurX WeChat Mini Program has now reached over 8 million users, targeting Chinese outbound tourists across sales channels, airports and retailers. This platform, shown to visitors during the Virtual Travel Retail Expo, features retailers’ stores, brands and product information; provides online pre-order services, shares store and brand promotional events and coupons. TripurX Tech is a key digital partner to CDFG, leveraging the platform’s strength in precision marketing through an integrated WeChat ecosystem. The company outlined its range of services in a Knowledge Hub session, which can be accessed here.
Click here to visit TripurX.
The V Factory is a Paris and Shanghai-based digital consultancy that specialises in helping brands to maximise the WeChat and omnichannel opportunity in China. The company exhibited its training, consultancy and operational management services to potential partners at the Virtual Travel Retail Expo. It also hosted two webinars to help brands respond to the changing demands of China’s digital consumer.
Click here to visit V Factory.
The Moodie Davitt eZine Issue 285 | 4 November 2020
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