Virtual Travel Retail Expo: Beauty & Wellbeing

Creativity and class: Beauty & Wellbeing at the Virtual Travel Retail Expo (continued)

Shiseido

(Digital) content was king at Shiseido’s ‘The New TR Retail by Shiseido’ Platinum suite which took visitors on a journey through the company’s key growth strategies and new product innovations. Buyers could also take advantage of region-specific ‘Power Hour’ guided tours, learn about the company’s ‘New Retail’ safety and sanitation measures and discover beauty consumer insights at the ‘Insights Gallery.’

Click here to visit Shiseido.

SK-II

SK-II put forward its ‘React, Respond and Re-Emerge’ recovery strategy, showcasing its popular ‘miracle’ SK-II Pitera Essence. The lightweight serum plumps, refines and revitalises the skin using SK-II’s exclusive Pitera complex.

Global SK-II Chief Executive Officer Sandeep Seth also explored how business can be a force for good in a compelling webinar in the Knowledge Hub (where he appeared alongside Ever Rich Group President Kevin Chiang), available to view here.

Click here to visit SK-II.

TONYMOLY

TONYMOLY — one of the pioneers of the South Korean beauty industry — took the K Beauty spirit to the global stage at the Virtual Travel Retail Expo. Together with Travel Retail Partners, TONYMOLY has been sharing its latest beauty innovations and underscoring its ambition to become a major player in the channel.

Click here to visit TONYMOLY.

Unilever

Unilever put the spotlight on its newly-acquired premium skincare brand AHC and its hero Premium EX Hydra B5 Biome Capsule Concentrate at the digital event. AHC is Unilever’s new hyaluronic acid-infused skincare line, which leverages professional aesthetic expertise with high-quality ingredients to offer high-powered premium products. Another core focus for Unilever was its professional haircare brand Bedhead and natural gummy vitamin brand Olly.

Click here to visit Unilever.

Up2Nature

Best Partners has tapped into the demand for personal and general hygiene products, a drive led by its new natural antiseptic brand Up2Nature at the Virtual Travel Retail Expo. The line is developed with travel and safety in mind, offering a potentially strong addition to travel retailers’ portfolios.

Click here to visit Up2Nature.

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The Moodie Davitt eZine Issue 285 | 4 November 2020