Virtual Travel Retail Expo: Beauty & Wellbeing
Creativity and class: Beauty & Wellbeing at the Virtual Travel Retail Expo (continued)
Oribe Hair Care
Oribe Hair Care took visitors on a journey through its history and shone a light on the professional salon quality of its products. Easy instructional videos on how to use Oribe products to achieve voluminous, healthy and shiny hair were among the lively digital features.
Click here to visit Oribe.
PPE Solutions was developed to provide Express Covid-19 Testing and Personal Protective Equipment (PPE) around the world, including disposable face masks, and brought its range of solutions together (led by its Go Safe kits) through GMAX Travel Retail at the virtual event.
Click here to visit PPE Solutions.
Puig showed the latest fragrances from its powerful portfolio of brands that include Paco Rabanne, Carolina Herrera, Jean Paul Gaultier, Nina Ricci, Christian Louboutin, Penhaligon’s and L’Artisan Parfumeur.
The family-owned fragrance company also celebrated 150 years of fragrant tales by Penhaligon’s at the Engagement Lounge. The webinar, available via our On Demand button and also accessible here (click to play), was led by Puig Retail Education Manager Dominic Collingridge, who shares his love of and passion for perfumery during the captivating session. Through a series of fantastic animated videos, Collingridge told the story of William Penhaligon’s life and his journey to creating one of the UK’s most-loved fragrance houses.
Click here to visit Puig.
Rituals’ holistic travel retail approach shone out in its wellness range, bespoke inflight collections, tailored retail concepts and airport spa services, all showcased via its digital showcase.
Visitors were (and still are via our 30-day encore) offered an augmented reality tour of one of Rituals’ boutiques for a first-hand look at how the company is “turning everyday routines into more meaningful rituals.”
Rituals Creative Director Dagmar Brusse and Mo Gawdat, author of the book Solve for Happy, also hosted an enlightening Engagement Lounge session which teaches attendees how to incorporate healthy rituals into their daily lives.
Click here to visit Rituals.
Shannon Retail Innovation
Shannon Retail Innovation highlighted the three Ps of its travel retail strategy, namely ‘Product, promotion and passion,’ at the Virtual Travel Retail Expo. The digital event provided a strong showcase for its line-up of creative independent brands, which include Jecca Blac, Mohecan, Franklees, Instant Effects, Code 51 and Breathe Happy.
Click here to visit Shannon Retail Innovation.
The Moodie Davitt eZine Issue 285 | 4 November 2020
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