Virtual Travel Retail Expo: Beauty & Wellbeing
Creativity and class: Beauty & Wellbeing at the Virtual Travel Retail Expo (continued)
Leading Japanese derma-cosmetics brand Dr Ci:Labo revealed its new brand identity at the Virtual Travel Retail Expo, as well as showcasing its clinic-inspired brightening skincare line, the Super White 377VC.
Dr. Ci:Labo’s Virtual Bear ‘Shiropy’ — the personification of the brand’s founder Dr. Shirono — also welcomed visitors to its #Virtual Stand with a special greeting. Pay a visit and see.
Click here to visit Dr. Ci:Labo.
Laboratoires Filorga’s sleek and contemporary digital showcase welcomed visitors with a personal greeting from Filorga Global Travel Retail Director Nicolas Rimeau. The stand highlighted the aesthetic medicine brand’s NCEF-Reverse line, Filorga Time-Filler and Optim-Eyes range.
During the Expo (and still available to view via our 30-day encore) Filorga hosted a stellar Engagement Lounge Session which traces the aesthetic medicine brand’s history and development. It tells the story of Laboratoires Filorga’s growing international footprint and showcases its latest range of products with a special focus on the Meso-Mask.
Click here to visit Filorga.
Foreo promises to “take the beauty world by storm” with the debut of its latest beauty-tech innovation FAQ™. The new range is the world’s first collection of hybrid professional beauty devices, which Foreo believes will revolutionise the anti-ageing category.
FAQ™ was unveiled through a world exclusive interview with The Moodie Davitt Report and a dedicated Engagement Lounge session on day one of the Virtual Travel Retail Expo. During the sleek presentation, Foreo Senior PR Executive Ashlee Park describes FAQ™ as the first brand to truly harness the full power of clinical machines into a contemporary handheld form.
Click here to visit FAQ™
H&H Group set about “inspiring wellness” by highlighting its Swisse, Biostime and Aurelia Probiotic Skincare brands as part of its virtual experience.
Swisse is a range of vitamins and supplements for both men and women, Biostime is an organic pediatric nutrition range and Aurelia Probiotic Skincare is a holistic skincare brand. H&H Group’s portfolio has performed particularly well with Chinese consumers and the group aims to leverage this popularity to expand its presence in travel retail.
Click here to visit H&H Group.
HAAN pledged to “turn care around” at the Virtual Travel Retail Expo through its socially-driven debut product, the Haan Pocket Hand Sanitiser. Haan was built on a foundation of corporate activism and invited industry partners to discover its ‘Ready to Care’ and ‘Ready to Change’ ethos at its virtual experience.
Part of a new generation of brands that go beyond simply selling product, HAAN is also donating 20% of its profits to combat the global water crisis.
Click here to visit HAAN.
The Moodie Davitt eZine Issue 285 | 4 November 2020
The Moodie Davitt eZine is published 15 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail email@example.com