Virtual Travel Retail Expo: Beauty & Wellbeing
Creativity and class: Beauty & Wellbeing at the Virtual Travel Retail Expo
In this section we bring you exhibitor highlights of Virtual Travel Retail Expo week, underlining how our beauty and wellbeing partners are adapting to new consumers in a new world.
Top Ten Most Visited Stands (all categories)
Top Five Most Visited Suite Entrances
Augustinus Bader
Augustinus Bader leant on its enterprising travel retail debut in Cannes last year to showcase its Rich Cream and The Rich Cream hero products at the Virtual Travel Retail Expo. Highlights for the ‘cult’ stem cell skincare brand include latest releases The Face Oil, The Essence and its body care line.
Click here to visit Augustinus Bader.
Baroque & Rose
“Unisex, vegan, luxury and organic,” is the shout line from skincare brand Baroque & Rose, which embraced the Virtual Travel Retail Expo with a series of resonant and relevant messages. Luxury organic Pure Range was a particular highlight of its virtual showcase.
Click here to visit Baroque & Rose.
Beter
Family-owned personal care brand Beter arrived to the show determined to show travel retailers how it could partner with them in a key target channel, highlighting its 80-year heritage in the personal care market by promoting its Beter Elite, Beter Beauty Care and Natural Fibre Collections.
Click here to visit Beter.
Clarins
Armed with a (Platinum) suite of augmented reality functionality, Clarins used the live Expo week and continues to use the 30-day encore to tell the story of its best-selling Double Serum and other leading edge skincare innovations.
The French skincare brand invited Expo visitors on an incredible 3D tour of the ‘Clarins Grandeur Nature’ exhibition in Paris, France. The immersive art installation celebrates the company’s commitment to responsible beauty through the work of renowned nature photographers Oliver Löser and Laurent Monlaü.
Click here to visit Clarins.
Dior
Parfums Christian Dior delivered a wonderful virtual showcase for its breakthrough beauty innovation, Capture Totale. Made with 91% natural-origin ingredients, Capture Totale is the brand’s highest-performing total age-defying serum and represents Dior’s declaration to win the battle on skincare.
The Moodie Davitt Report recently published a special issue of our Spotlight eZine series (cover image right) dedicated to this landmark skincare discovery.
Click here to visit Dior.
Partner's message
The Moodie Davitt eZine Issue 285 | 4 November 2020
The Moodie Davitt eZine is published 15 times per year by The Moodie Davitt Report (Moodie International Ltd). © All material is copyright and cannot be reproduced without the permission of the Publisher. To find out more visit www.moodiedavittreport.com and to subscribe, please e-mail sinead@moodiedavittreport.com