Positive Disruptors
Luxottica dazzles with digital sunglasses showcase
In this edition of our regular column in association with Tito’s Handmade Vodka, we bring you one of the highlights of the recent Virtual Travel Retail Expo, via Platinum Partner Luxottica and its latest pioneering sunglasses innovation.
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The Engagement Lounge at the recent Virtual Travel Retail Expo played host to a series of big brand launches, tastings, workshops, masterclasses and innovation showcases.
Among the key sessions was a powerful digital showcase that gave visitors the chance to experience Luxottica Group’s Smart Shopper and Virtual Try-On tools.
Smart Shopper is an in-store, interactive digital tool that enables an integrated shopping experience while offering endless product assortment. It leverages new, in-store technology to engage consumers, increase sales service and store conversions.
Luxottica describes the Virtual Travel Retail Expo as “a special occasion to let our customers explore and experience Luxottica’s digital-first initiatives, new launches on the iconic brands, and innovative tools to enhance the eyewear category.”
The tool also enables customers to shop from an expanded sunglasses assortment pre-trip and receive their purchases in-store. They can also customise their Ray-Ban and Oakley models through an interactive screen which lets them choose from dozens of colours, frames, lenses, temples, tips and cases. As a final flourish, customers can also engrave and decorate their chosen styles.
Meanwhile, the Virtual Try On tool is equipped with an integrated camera function and is available on iPads, Desktops and mobile devices. By scanning the QR code, consumers can virtually try on different frames.
We are pleased to bring you this Engagement Lounge session in full through the video on this page.
How the Luxottica Smart Shopper and Virtual Try-On Technology works (click on video above)
The Moodie Davitt eZine Issue 285 | 4 November 2020
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