Weighing the role of wellbeing (continued)

How would you like to see industry partnerships evolve as we enter a new era for travel and travel retail?

Clara Bae (TonyMoly): Partnership is the key word. Landlords, retailers and brands need to work together to ensure that there is indeed a new era in travel retail. Working in isolation benefits no one, sharing data and getting closer to the customer is key for innovation and in boost sustained growth. It is important to look towards the future in these challenging times, set a better way of working and to collaborate essentially.

Elena and Giulia Sella (Make Sure): We hope to see a new era of travel retail marked by creativity and synergy, as we aim to create custom-made solutions with potential travel retail partners. By relying on our design and experience pillars, we wish to connect, communicate and collaborate through personalised projects, merchandising, pop-ups and digital design.

Our strategy is one which aims to cater to each individual partner, yet simultaneously enhance the global message and desire for #CleanVibesOnly all over the world.

Neil Ebbutt (Rituals): Despite the very troubling and uncertain times we are facing we remain firm believers in the Trinity model. As we have worked with our partners throughout this crisis, I have been truly inspired and humbled by the openness and spirit of collaboration displayed by many of them. Moving forward I hope that we can maintain the willingness and speed to innovate, the open dialogue and human side of partnerships.

Sandrine Tesnière (Johnson & Johnson): The Covid-19 pandemic has unravelled the travel retail industry and as mentioned before, levelled the playing field. We are all on ground-zero, and this is a shake-up. Moving forward, I welcome the opportunity to collaborate, have more open discussions, and information sharing between stakeholders, and exploring ways to rebuild travel retail. Transparency, data sharing, and a heightened focus on digitalisation will be critical to travel retail’s recovery.

Eric Armengou and Hugo Rovira (Haan): Big and small retailers have to adapt their offer to this new era. Travel retail plays a very important role in raising awareness and reducing the transmission of any type of virus. This also means including hygiene and personal care products in the travel retail offer. Having different proposals (from brands to prices) for any kind of traveller is key. For us, it is also important that our travel retail partners share our social commitment. We want them to transform into water creators and become a part of our purpose. We want to see how the wider industry can come together to make a better world.

Javier Estrada and Carla Armengou (Beter): We would like to take part in an industry based on collaborative long-term partnerships between all travel retail stakeholders. These partnerships should focus on boosting traveller confidence and giving travelling customers added value. We believe that this will ensure the long-term sustainability of the channel.

Miriam Ciantar (Baroque & Rose): I see many innovative solutions to tackle the impact of COVID-19. The post-pandemic travel retail industry is still a place of progress. So many aspects of our businesses and partnerships are going to change. I believe partnerships between brands, airlines, and retailers will be more equal and democratic after the crisis.