Inside this Issue:

04

From the Editor: The Moodie Davitt Report Brands Director Hannah Tan introduces this edition which examines Sol de Janeiro’s rapid rise in travel retail and previews what’s to come for a brand that promises to deliver ‘Brazilian sunshine and body positivity’ to the channel.

05

Interview: Sol de Janeiro Founder Heela Yang looks back on the brand’s beginnings, what sets it apart from other bodycare in the channel and the importance of meeting consumers wherever they are.

06

Unleash Your Summer Self: In words and pictures, we highlight Sol de Janeiro’s largest campaign to date, Unleash Your Summer Self, which ran across 105 airports worldwide. The dynamic omnichannel campaign brought the brand’s best-selling lines to life via vibrant activations and customer engagement.

07

Interview: L’OCCITANE Group Marketing Director Global Travel Retail Mona L’Hostis reflects on Sol de Janeiro’s impressive growth, strategic initiatives and how its strong focus on inclusivity and consumer engagement has resonated with global travellers.

08

Travel retail highlights: A look back at Sol de Janeiro’s first 18 months in the channel, marked by strong volume growth, a focus on Gen Z, a concise product range and impactful marketing strategies.

09

Love it. Flaunt it. You’ve Got it. We present Sol de Janeiro’s inclusive and body-positive manifesto in its entirety, giving readers an inside look at the ethos that drives the brand.

Writer and Editor: Hannah Tan Designer: Hannah Tan