Lending a new dimension to Social Retail: Publisher Martin Moodie introduces this special edition by analysing a concept and a partnership that he says takes travel retail into new territory

The Line is the Ride’: How SK-II turned the perennial turn-off of the queue into an integral part of the experience as part of a dazzling collaboration with China Duty Free Group in Hainan

Introducing the ‘VS’ Series: Merging animation, story telling and live action with purpose

Keynote interview: Senior SK-II executives talk about serving not selling and how brands can be a purpose for good

SK-II STUDIO: The story of a pioneering content & film hub

SK-II CITY: Come on a journey of discovery to the enchanting world of SK-II, inspired by Tokyo’s iconic Shibuya crossing

#CHANGEDESTINY: Watch each episode of the ‘VS’ Series as extraordinary women overcome unrelenting social pressures

© Published by The Moodie Davitt Report

Writer and Editor: Martin Moodie

Design Director: Kiran Ghattaura

© The Moodie Davitt Report is published by Moodie International Ltd. and is a registered trademark. All rights reserved.