Jewellery and watchmaking showcased Samaritaine-style

{Photo: Matthieu Salvaing}

Paris Pont-Neuf Samaritaine by DFS unites great names and newcomers within the jewellery and watchmaking categories, as necklaces from well-known names are juxtaposed with world-renowned watch brands and the unisex designs of up and coming young designers.

Not a tale of two cities but one of two sides, the jewellery and watches offer features a tantalising blend of finery in an emphatic expression of the luxury travel retailer’s traditional expertise in these categories.

The Pont-Neuf side second floor area is enitrely dedicated to jewellery and watchmaking, featuring big names from Blancpain to Vacheron Constantin, Chaumet to Tiffany and Chanel, each welcoming guests in their own boutiques.

Bathed in the reflection of precious metals, brushed metal furniture and natural light filtering through the staircase, pieces from designers including Stone, JEM and Yannis Sergakis are showcased in style together with a selection from the Pink Heater agency pop-up (Cedille, Tsura, Kavant and more).

dinh van, the ‘free spirit’ of French jewellery and renowned for its minimalist design, makes a striking impression {Photo: Matthieu Salvaing}

Interested in a precious timepiece? At Samaritaine, Swiss watchmaker Bréguet has set up its only point of sale in a Parisian department store. Additionally in the basement area at the heart of the beauty world, shoppers can discover watches and costume jewellery from Swarovski, APM Monaco, Michael Kors and Swatch.

On the ground floor, Van Cleef & Arpels, Cartier and Bvlgari each have their own boutique. Next to them, a multi-brand space houses fine jewellery by Monsieur, Lovingstone, Ginette NY and, exclusively, Pascale Monvoison.

In the first floor ready-to-wear space, a section devoted to costume and designer jewellery brings together pieces from Aurélie Bidermann, Goossens, Gas, Completedworks and, exclusively, the Danish Pernille Lauridsen.

Some of the world’s finest watch brands are showcased in suitably elegant style {Photo: Matthieu Salvaing}

On the third floor, dedicated to men’s fashion, a central display case offers a targeted range of jewellery and small accessories including cufflinks, tie clips and key rings. Sibylle Von Munster has exclusively launched her men’s collection alongside designers Jean-Marie Tixier, Tom Wood, Alice Made This and Le Gramme.

On the Rivoli side, the ground floor of the concept store sees a more urban and accessible shift in watchmaking style. In the unisex spirit that animates the Rivoli building, visitors discover Casio, Daniel Wellington, LIP and, exclusively, Vasco. Once again, in the spirit of the store’s founders, there is something here for every taste and a wide range of budgets.

This extraordinarily powerful shot from photographer Matthieu Salvaing captures the almost cinematic drama of the store