CONTENTS

04

Destination DFS takes on a new, thrilling dimension: Publisher Martin Moodie sets the scene for this special publication dedicated to “surely the most ambitious project in travel retail history”.

07

Discovering the true French Art de vivre: For DFS Chairman & CEO Benjamin Vuchot, the inauguration of Samaritaine Paris Pont-Neuf by DFS on 21 June was a thrilling affirmation of how he sees the luxury travel retailer’s future.

09

A retail journey like no other: When Samaritaine Paris Pont-Neuf by DFS opened, it represented the culmination of a long, challenging but ultimately triumphant journey for DFS Group Region President Europe & Middle East Eléonore de Boysson.

11

150+1: The pandemic may have delayed the celebrations for a year but it didn’t ruin the party. The 150th anniversary of the landmark Parisian store was celebrated in spectacular style this September.

12

A melange of fashion genres: The eclectic offer features a curated selection of pieces from renowned luxury brands, quintessential French labels and the exclusive artisanship of emerging designers.

13

Jewellery and watchmaking showcased Samaritaine-style: Paris Pont-Neuf Samaritaine by DFS unites great names and newcomers within the jewellery and watchmaking categories, so that the necklaces of well-known names can be found alongside world-renowned watch brands and the unisex designs of young talents.

14

The biggest beauty space in Europe: The 3,400sq m beauty zone occupies the entire basement of Samaritaine. But this is no typical basement space as it is bathed in natural light that pierces through the magnificent glass roof and large skylights above.

15

Famous five – La Samaritaine’s outstanding architectural elements: Design features including enamelled lava and an Art Nouveau masterpiece make this extraordinary store a national treasure.

16

Loulou, the “store within a store”: The 200sq m lifestyle space is an Ali Baba’s cave, where visitors can treat themselves to exclusive products, last-minute gifts or distinctive souvenirs of Paris.

17

Design treasures uncovered and reimagined: The restoration of Samaritaine attracted leading agencies and designers charged with retaining the building’s magnificent heritage while introducing an equally compelling modernity.

18

DFS welcomes guests to its La Samaritaine table:Art de vivre’ in French translates easily as the ‘art of living’ in English and DFS encourages its guests to experience just that through 12 dining options designed to cater for all tastes.

19

12 experiences to discover Samaritaine: La Samaritaine is dubbed “the temple of Parisian lifestyle”. We take a look inside.

20

Brand Buzz: We showcase some of the brands that have brought their A game to Samaritaine Paris Pont-Neuf by DFS.

© Published by The Moodie Davitt Report

Writer & Editor: Martin Moodie

Reporter: Colleen Morgan

Project Design Director: Kiran Ghattaura Designer: Ray Heath


© The Moodie Davitt Report is published by Moodie International Ltd. and is a registered trademark. All rights reserved.