The Wadi Tribe

The Wadi Tribe is the work of Dubai-based, Pakistani-Irish author and entrepreneur Saniya Chughati. The children’s edu-tainment brand aims to help children develop emotional intelligence and social skills through a diverse cast of entertaining characters. Its large portfolio includes storybooks, backpacks, children’s books, magnets and sports equipment. Seven characters, including Tonza the giraffe, Tach the hurler and Little Fish were introduced in 2021 and are all featured here.