Belgian skincare brand Self believes that “selfness is the new wellness”. Its pledge is to offer products which are 100% natural, nontoxic, vegan and Halal certified that target every skin type, even the most sensitive and problematic. Self was developed by Isabelle Ulenaers after searching for a product which could provide nourishment and protection for her daughter’s skin, as well as her own. She believes that natural ingredients, including botanicals, can be just as effective or more effective than conventional formulas . Her products have helped in the treatment of eczema, psoriasis, acne and dry skin. Self feature nourising argan, shea butter, aloe vera and coconut, macadamia but, mandarin and geranium oils. “We believe in the human touch,” Ulenaers says. “Our customers are as important as our products. We like to listen to our customers’ needs and wants. We are proud to say that Self is suitable for babies, teenagers, mothers and grandmothers – in every phase of life.” Click below to learn more about the Self approach to skincare.