‘Not just flip flops, a way of Life’ – BeachyFeet España is a beach-inspired fashion, footwear and accessories brand which was founded in Marbella by young British entrepreneur John Lodge during the COVID-19 crisis. Inspired by Mediterranean and Andalusian coastal culture, and ‘made for all lovers of the beach, sun, sea and good vibes’, BeachyFeet’s ‘fun-ctional’ flip flops offer a colourful new take on the simple footwear formula. The footwear is designed locally, with styling influenced “by late nights and dreamy days”. BeachyFeet collaborates with Spanish craftsmen, including many street artists, whose work is featured in the flip flops’ colours and patterns. The flip flops contain neither animal by-products nor animal-derived glue and BeachyFeet’s production facilities, which are soon to be based in Spain, are ethically checked and certified. BeachyFeet offers a ‘trade-in’ discount for customers who leave their old flip flops when making their purchase. The brand partners with Spain’s Humana, an initiative which works to protect the environment with resources obtained from textile recycling. And there’s a focus on a tie-up with Save our Seas to prevent rubbish, including discarded flip flops, from ending up in the ocean.