PRADA SKIN AND PRADA COLOR PART 1
New perspectives on skin and colour
Prada Beauty – with its formidable triple-axis portfolio of fragrance, skincare and colour cosmetics – is all about reimagining existing definitions and expectations in the beauty industry. The collections have been designed following an ‘avant-garde’ vision of beauty driven by technology and creativity.
Skincare and colour cosmetics are reinvented with new functionalities and the power of artificial intelligence (AI). Never have the lines been more blurred between human creativity and AI efficiencies in the beauty space than in these collections. The mission, according to the brand, is to blend in-real-life (IRL) with digital (URL) dimensions.
Prada Beauty’s skincare range is designed to help skin adapt to environmental changes. It offers everything from a cleanser to a foundation, which delivers skin-boosting benefits.
Prada Color is all about self-reinvention and self-expression. It offers products for eyes and lips in a range of versatile, fashion-inspired colours and textures. The lipstick line is inspired by the mattified lips seen on Prada’s runway shows and draws from the brand’s extensive fashion archives.
Architectural forms
L’Oréal Groupe has invested in creating skin-conscious formulas across both categories. The sensorial, skin-fusing formulations are infused with an airy scent created by Master Perfumer Daniela Andrier, who is the nose behind the Les Infusions de Prada fragrance collection. The scent offers heliotrope vanilla accords layered with iris, a brand signature.
All products are encased in sleek and sophisticated packaging with the unmistakable Prada aesthetic. They are eco-designed with refillability as a key pillar and embrace Prada Beauty’s codes of luxury, functionality and responsibility from inception to execution.
The packaging is inspired by architectural forms and features intentional colour composites and eco-conscious materials. The refillable mechanisms are streamlined and intuitive to ensure a maximal user experience with minimal environmental impact.
Prada Skin: Rethinking performance
Prada Skin rethinks traditional skincare products through the lens of performance and AI. All products are designed to adapt to an evolving environment of stimulants and aggressors.
The skin’s ability to renew, regenerate and reinforce itself is augmented with Prada’s Adapto.gn Smart Technology, a complex that helps skin adapt to its environment in real-time. This precision technology originates from natural actives called adaptogens, a family of 15 rare plants that have existed for over 400 million years while withstanding extreme conditions across geological ages.
This goes hand-in-hand with dermactive and dermocosmetics active ingredients such as Proxylane, Hyaluronic acid, Vitamin CG and Ceramides to boost the skincare line’s adaptive capabilities.
The range includes the Prada Augmented Skin – The Cream Day & Night, Prada Augmented Skin – The Serum Face & Eye, Prada Augmented Skin – The Cleanser & Makeup Remover, and notably the Prada Reveal Skin Optimizing Foundation.
The result of over three years of development, the Prada Augmented Skin Day & Night Cream boosts the skin’s primary functions with Adapto.gn Smart Technology.
The formula constantly rejuvenates and plumps the skin, boosts radiance and enhances resilience and firmness. This 2-in-1 cream transforms from a gel to a balm upon application. It is made without any raw materials from the phytochemical industry while its refillable design results in -86% less packaging compared to a traditional format.
The Serum harnesses the power of Adapto.gn Smart Technology to recalibrate the skin’s natural functions and revitalise skin structure, revealing a translucent radiance.
Meanwhile, the Face & Eye Serum transforms from a cream to water texture upon application. Created with 2% peptides and 1% squalane, this Face & Eye Serum is encased in a refillable bottle that allows for -72% less packaging, compared to repurchasing a full-sized product.
Finally, in line with Prada Beauty’s novel ‘skincare-to-complexion’ approach – which notably includes foundation as the last step of the skincare routine – is the Prada Reveal Skin Optimizing Foundation. The foundation enhances skin tone, luminosity and texture to reveal soft, filtered skin after use.
The foundation creates a unified skin expression with a soft-matte finish using the brand’s exclusive IRL-micro-filter technology. The technology optimises slight diffusion through a smart molecule that micro-crystalises on the skin, revealing a radiant and seemingly filtered complexion with breathable 24-hour wear.
Over time, the foundation formula optimises skin tone, luminosity and texture through its potent active ingredient-rich complex of Pure Vitamin E, 100% active Niacinamide and Lactobacillus extract.
In line with Prada Beauty’s mission to combine technology, creativity and diversity, the foundation comes in 33 flexible shades. The shades were created based on an AI algorithm that analysed 3,000 different skin tones, ranging from Dark Cool shades to Light Warm shades, to offer greater accuracy and personalisation in colour matching.
Finally, the refill mechanism of the foundation line enables effortless reloading and reusing with -62% less packaging compared to buying a full-sized product.
The Prada Augmented Skin Cleanser & Makeup Remover completes the Prada Skin ritual. The 2-in-1 formula transforms from cream to foam upon applicated and is coded with Adapto.gn Smart Technology and a potent blend of amino acids, glycerine and Lactobacillus ferment to purify skin texture while optimising suppleness and radiance.
Skin performance is further augmented when Prada Reveal Foundation is used in combination with the Augmented Skin Cream. Following a synergy test across various skin types, approximately 90% of participants noted a positive effect when using the two formulas together.
All Prada Skin products offer a holistic and customisable routine that can adapt to its diverse customer base’s specific skin needs.
“What if we could accelerate the process of skin adaptation, not over a century or a generation, but on-demand, in real-time? With the environment changing faster than our skin can adapt, this was a challenge for Prada.”
– Biommetism Expert Professor Gillian Graves
Rethinking beauty with tech-augmented services
Prada Beauty and Prada Color are complemented by exclusive beauty-tech services integrating human expertise with technological innovation. These are the Prada Skin Decoder and Prada Color Explorer.
The Prada Skin Decoder is a skin diagnosis device that analyses both the skin and skin tone. It breaks down and illustrates the skin’s adaptive capacities and reveals the user’s true skin tone. It was developed in collaboration with L’Oréal Research and Innovation and is powered by artificial intelligence (AI).
It incorporates neural networks, machine learning and visualisations to assess a number of skin parameters. It explores the skin’s current issues and delivers tech-based insights and skincare recommendations using Prada Skin’s adaptation-driven formulas.
The Prada Color Explorer is a Virtual Makeup Try-On service that offers the brand’s full catalogue. It offers enhanced customisation in lips and eyes, enabling customers to experiment endlessly with their desired Prada Beauty looks.
These services are led by patented software to offer in-depth visualisations and enable a ‘decoding’ of the skin, unveiling insights into untapped potential.
Spotlight Series – February 2024