FROM THE EDITOR
Rethinking beauty through the lens of tech and creativity
Since 1913, the Prada fashion house has been challenging conventions through the use of bold colours, avant-garde silhouettes and creative experimentation. This legacy began with Founder Mario Prada and is upheld by the company’s current CEO and Head Designer Miuccia Bianchi Prada today.
This same ethos is embraced by Prada Beauty, operated by L’Oréal Groupe. The brand has recently expanded from being a pure fragrance player to a triple-axis entity that also offers skincare and colour cosmetics.
These avant-garde collections are the subject of this Moodie Davitt Spotlight Series eZine.
Both lines combine minimalism and maximisation, sophistication and playfulness, simplicity and versatility. They draw from Prada’s couture heritage and L’Oréal’s Research & Development’s cutting-edge technology to create formulas and packaging that bring together Prada Beauty’s codes of luxury and responsibility.
We meet Prada Beauty Global Brand President Yann Andrea, who talks about the brand’s recent expansion into new categories. He also explores the tech-driven ethos that inspires Prada Beauty’s product innovation pipeline and its mission for constant ‘self-reinvention’.
Offering the travel retail perspective, L’Oréal Travel Retail Luxe Division Worldwide General Manager Baptiste Beau talks about his overall mission for Prada Beauty in the channel. He also shares his insights on how perfumes & cosmetics can and should develop to meet the ever-evolving needs of today’s beauty consumers.
We take a tour of Prada Beauty’s first triple-axis permanent counter at Milan Malpensa Airport and get a preview of the brand’s selective approach to expansion in travel retail.
Prada Beauty has set out a vision to challenge traditional notions of beauty; we hope that this Spotlight Series eZine communicates that ethos and inspires others to embrace new perspectives.
The Moodie Davitt Report Brands Director Hannah tan Gillies
Spotlight Series – February 2024