Spotlight Series: Inside this issue
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From the Editor: Hannah Tan-Gillies introduces this special edition, which explores the world of Prada Beauty, as the brand expands from pure fragrance player to encompass three beauty categories.
05
Interview: Prada Beauty Global Brand President Yann Andrea talks about the brand’s recent expansion into makeup and skincare, the AI-driven ‘avant-garde’ vision that drives its product creation and how the brand is breaking new boundaries in beauty technology.
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We introduce Prada Skin, a collection that rethinks traditional skincare products through the lens of performance and AI.
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We deep dive into Prada Color, and how it bridges virtual and reality. The brand describes it as “the ultimate self-expression” designed as an invitation to explore and experiment with makeup.
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We take a look at the Prada Beauty flagship store at Milan Malpensa Airport – launched in partnership with Avolta – and explore how the brand is making waves in travel retail. We also explore a recent opening in Samaritaine Paris with DFS Group.
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L’Oréal Travel Retail Luxe Division Worldwide General Manager Baptiste Beau talks about his overall mission for Prada Beauty in travel retail. He outlines the brand’s USPs in the channel and explores how the beauty category should evolve to engage the next generation of beauty consumers.
© Published by The Moodie Davitt Report
Written and edited by Hannah Tan-Gillies
Design: Hannah Tan-Gillies
© The Moodie Davitt Report is published
by Moodie International Ltd. and is a
registered trademark. All rights reserved.