Travel Retail Take-Off in Auckland
P&G and Aelia Duty Free celebrated the global travel retail launch of Snowberry with a spectacular high-profile promotion at the front of the retailer’s Auckland Airport departures zone store. The activation highlighted the brand’s New Zealand origins, its unique ingredients, and its spiritual and creative home, the Snowberry Gardens.
The launch on 19 September was graced by P&G Global Skin Care President Markus Strobel; Snowberry Founders Soraya Hendesi and Mark Henderson; Snowberry Scientist Dr. Travis Badenhorst; P&G Global Travel Retail General Manager Shweta Sharma; and Lagardère Travel Retail – Pacific Chief Executive Officer Przemyslaw (Pezemek) Lesniak.
The event was highlighted by a stirring Maori pōwhiri (welcoming ceremony), featuring a wero (challenge) from a Māori warrior who lay down a small branch for Markus Strobel to pick up (signifying traditionally that the recipient has come in peace).
Guests were then entertained by a rousing Māori haka and songs. A secondary promotional installation was featured further inside the Aelia Duty Free store.
It was a spectacularly Kiwi inauguration that simultaneously underlined Snowberry's local and natural credentials. We present a special Picture Gallery of a memorable day.