VERSE: The model for growing the food category in travel retail

Nestlé International Travel Retail (NITR)’s new roadmap for the food category is built around its five VERSE pillars – Value, Engagement, Regeneration, Sense of Place and Execution. Value is all about fully optimising the proposition to the shopper. Engagement means talking to the customer across multiple touchpoints on the journey. Regeneration goes beyond sustainability and responds to increasing consumer climate concerns. Sense of Place is a platform built on creating memories for the traveller. Execution is all about ensuring that the above initiatives are fully implemented and opportunities exploited. We uncover more about each of these pillars in the pages ahead.

VERSE: The drivers of growth in food

Pinpointing the new drivers of growth: Nestlé International Travel Retail General Manager Stewart Dryburgh outlines the VERSE concept in detail, in conversation with The Moodie Davitt Report Founder & Chairman Martin Moodie

Spotlight Series – November 2021

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