Unlocking the food opportunity

Nestlé has set out an ambitious set of targets that it aims to achieve through its VERSE roadmap. The ambition is to have food in 50% of baskets by 2030, 20% higher than the pre-crisis average. The strategy is to recruit more shoppers by reimagining food in its totality. The drivers are delivered through the VERSE model. Value: fully optimising the proposition; Engagement: talking to the customer in their preferred channel; Regeneration: going beyond sustainability; Sense of Place: creating memories for the consumer; all done through impactful Execution. Stewart Dryburgh says: “This is what we believe is possible. Doing it requires different thinking. Reimagining food means reappraising the role of category and prioritising it.”