Contents
04
Introduction: How Nestlé aims to build food into the most purchased category in travel retail
06
The Size of the Opportunity: Food – a critical sector in industry recovery
07
The VERSE Pillars: Value, Engagement, Regeneration, Sense of Place and Execution
08
The role of value: A bundle of consumer benefits, and why widening choice will capture the traveller’s attention
09
Engage to recruit: Marrying the best of physical and digital at key points on the customer journey
10
‘Generation-Regeneration’: Ensuring a resilient future for our planet and its people
11
Sense of Place: How showcasing the best of locally produced goods can be a powerful motivator to purchase
12
Flawless execution: Transforming the power of food & confectionery
13
Unlocking the food opportunity: Reappraising the role of a vital category
14
What Nestlé can offer: The assets that the world’s number one food company can bring to the table to ignite food category growth
©Published by The Moodie Davitt Report
Writer and Editor: Dermot Davitt
Designer: Ray Heath
© The Moodie Davitt Report is published by Moodie International Ltd. and is a registered trademark. All rights reserved.
