CORPORATE PHILOSOPHY
Creating Beauty in a Sustainable World
As the company approaches a milestone 80th anniversary, KOSÉ Holdings Corporation continues to shape its global beauty ambitions through a clear guiding philosophy: ‘Creating Beauty in a Sustainable World’.
More than a corporate message, this vision reflects the Group’s commitment to creating beauty not only for consumers, but also for the future of the planet. KOSÉ states that it aims to use all the wisdom it possesses to deliver beauty “for the people and for the future of our precious Earth”.
At the core of KOSÉ’s identity is a framework built around its statement of purpose, management philosophy and action guidelines.
KOSÉ’s statement of purpose defines its future direction and approach to create values and a company culture that embody a “distinctive beauty through a sophisticated fusion of sensuousness and intelligence”.
The management philosophy lies out the basic management approach adopted to achieve its statement of purpose. It emphasises respect for employees’ talents and the pursuit of high-quality products supported by proprietary technology.
KOSÉ also encourages employees to strive for higher growth and to meet and exceed customer expectations amid ongoing international expansion.
The action guidelines inspire employees to go beyond the conventional, remain focused on their goals and constant improvement.
KOSÉ Founder Kozaburo Kobayashi
Mind to Follow the Right Path
Mind to Follow the Right Path was the motto of the late Kozaburo Kobayashi, the founder of KOSÉ, and has been the basis of the company’s entrepreneurship since the beginning. This is the most important element of the KOSÉ Group’s management philosophy.
For the travel retail sector – where premium beauty is increasingly shaped by values, experience and trust – KOSÉ’s philosophy provides a strong foundation.
Mind to Follow the Right Path is the ethos that informs KOSE’s corporate governance
Spotlight Series – May 2026