Inside this Issue:

04

From the Editor: The Moodie Davitt Report Brands Director Hannah Tan introduces this special edition which celebrates KOSÉ’s 80th anniversary and the company’s global vision and travel retail evolution.

05

A message from leadership: We feature a special message KOSÉ Holdings Corporation Chairman & Group Chief Executive Officer Kazutoshi Kobayashi.

06

Creating Beauty in a Sustainable World: KOSÉ defines its guiding principles for sustainable growth and distinctive beauty creation.

07

Vision for Lifelong Beauty Partner - Milestone 2030: KOSÉ outlines its medium- to long-term vision, focused on strengthening foundations, accelerating international expansion and advancing towards global beauty leadership.

08

A rich history: We look back at the biggest milestones throughout KOSÉ’s 80-year history from its founding in 1946 to the pioneering beauty innovations, acquisitions and strategic market expansions that have made it the company it is today.

09

Interview: KOSÉ Travel Retail President & CEO Hiroto Kitaki talks about the 3E pillars of his travel retail ambitions and creating ‘ultimate beauty entertainment’ throughout the journey.

10

Travel retail showcase: From Hainan to the USA, KOSÉ Travel Retail elevates pop-ups into immersive brand theatres, using omnichannel innovation and experiential storytelling.

11-12

SAVE the BLUE: We introduce KOSÉ’s long-running conservation initiative. We also present case studies of SAVE the BLUE in action as SEKKISEI runs two mangrove, beach clean-up and coral-reef planting initiatives in Hainan and Okinawa, in partnership with Wangfujing Duty Free and DFS Group, respectively, in 2025.

14

KOSÉ in travel retail: From its Narita debut to its growing global presence, KOSÉ’s travel retail journey charts two decades of strategic expansion, brand building and deepening engagement with travellers.

15-16

Brand highlights: We present the hero brands from the KOSÉ portfolio.

17

We feature a special message from PAÑPURI Founder & Chief Executive Officer Vorravit Siripark.

18

A closing message from KOSÉ Travel Retail.

Writer, Designer & Editor: Hannah Tan

Founder & Chairman: Martin Moodie

President & Editorial Director: Dermot Davitt

Chief Sub Editor: Leanne Farnell

Publisher: Irene Revilla