BRAND HIGHLIGHTS
A diverse beauty portfolio (Part 2)
Launched in 1985, SEKKISEI combines traditional Asian herbal ingredients with modern Japanese cosmetic science.
The brand is renowned for its focus on hydration, clarity and luminous, even-toned skin. Inspired by the purity of nature – from water and plants to nutrient-rich soils – SEKKISEI combines carefully selected botanical ingredients with advanced Japanese scientific research to create high-performance skincare solutions.
Rooted in the heritage of traditional Asian herbal remedies, SEKKISEI’s formulations draw on extracts from a wide range of botanicals to deeply hydrate, brighten and refine the complexion. The brand is designed to be inclusive and accessible, offering skincare solutions across diverse skin types across genders and age groups.
Nature has always been central to SEKKISEI with the long-running SAVE the Blue initiative a core pillar of its sustainability and conservation efforts
A recent innovation from KOSÉ is SEKKISEI BLUE, a prestige skincare line created to strengthen the global positioning of the SEKKISEI brand.
The collection is inspired by Eastern Kampology (Eastern herbal medicine) and the concept of beauty circulation, emphasising balance between oil and moisture in the skin.
SEKKISEI BLUE has also gained international recognition for its design credentials, receiving the ‘Best of the Best’ Product Design Award at the globally renowned Red Dot Design Awards.
The brand also won a Gold award at the packaging design awards Pentawards in October 2025. In March 2026, SEKKISEI BLUE received the iF Design Award 2026, organised by IF International Forum Design GmbH.
Launched to elevate the prestige positioning of the SEKKISEI line originally introduced in 1985, SEKKISEI BLUE accelerates the brand’s global expansion as a Japan-born natural and clean beauty label
JILL STUART Beauty reflects the playful spirit of the Japanese concept of kawaii (cuteness).
The brand blends romantic aesthetics with rich colour, texture and feminine design with a mission to bring joy to makeup.
It combines Jill Stuart’s fashion-led creative vision with KOSÉ’s expertise in brand marketing, research and development, and technology. Since launching, it has attracted a strong following among style-conscious consumers, driven by its emphasis on femininity, detail and experiential product design.
Product design remains central to the brand’s appeal, with packaging inspired by vintage jewellery aesthetics generating significant traction across social media platforms.
Founder Jill Stuart said: “Makeup is not only about making one’s outward appearance beautiful. It should fill you with happiness from the bottom of your heart the moment you put it on and be something that you can play with freely according to your own whims, something that excites you and makes the heart beat faster. You can always be kawaii, it’s just a matter of how you feel.”
ADDICTION is a contemporary makeup brand centred on creative freedom and individual style and helping users achieve a ‘subtly unique’ makeup look.
Designed with portability, versatility and professional-grade performance in mind, the range offers a wide spectrum of colours and textures led by Creative Director Kanako.
Inspired by Tokyo’s reputation as a global cultural hub, the brand emphasises modern artistry and experimentation. ADDICTION promotes a universal, gender-neutral and ageless approach to beauty, encouraging consumers to explore makeup as a form of self-expression.
Kanako says: “Uphold your true self. A universal philosophy for crafting your true self. The expressions and emotions that shift with the passage of time. I want to cherish both.”
ADDICTION Creative Director Kanako is committed to promoting self-expression through makeup
Spotlight Series – May 2026