BRAND HIGHLIGHTS
A diverse beauty portfolio
The KOSÉ beauty portfolio brings together a collection of brands that reflects the company’s longstanding commitment to Japanese craftsmanship, advanced cosmetic science, sustainability and sensuousness. Spanning skincare and colour cosmetics, the portfolio blends heritage, innovation and refined aesthetics to address diverse consumer needs across global markets.
Japanese prestige cosmetics brand DECORTÉ is founded on the principle of Kihin – a concept that represents refined elegance and the intrinsic dignity of beauty. Originally named COSME DECORTE, derived from the French words cosmétique and décoration, the brand is all about honouring beauty through exceptional craftsmanship and innovation.
The brand’s emblem – composed of four interlocking ‘D’ motifs – symbolises the four pillars of its beauty philosophy: Refinement, Sensation, Intellect and Devotion. Together they represent the brand’s commitment to sophisticated skincare and the pursuit of enduring beauty.
At the heart of the brand’s approach is a sophisticated delivery system designed to maximise the effectiveness of beauty ingredients. DECORTÉ also incorporates biomimetic ingredients, such as phospholipids that mirror the skin’s natural components, supporting deeper penetration and seamless integration.
Alongside its scientific expertise, the brand places strong emphasis on a refined, sensory experience, combining high-performance formulations with luxurious textures and fragrances to transform everyday skincare into a moment of indulgence.
DECORTÉ AQ MELIORITY represents the pinnacle of COSME DECORTÉ’s skincare innovation, centred on the skin’s innate ability to regenerate and renew itself. The name combines AQ (Absolute Quality) with Meliority.
Formulations support the skin’s natural renewal processes while delivering visible improvements in texture, resilience and luminosity.
The line focuses on supporting the skin’s natural renewal mechanisms, helping maintain resilience, radiance and a youthful appearance even in challenging environments.
Through advanced formulations that promote softness, elasticity and deep hydration, the range seeks to restore a refined, luminous complexion.
Introduced in 1990, DECORTÉ AQ explores the relationship between emotional wellbeing and skin health.
By combining advanced skincare technologies with an understanding of the connection between mind and skin, the AQ line enhances both physical skin and the sense of wellbeing associated with healthy, luminous skin.
Decorté AQ is formulated with a selection of carefully selected and highly refined beauty ingredients which includes three special botanicals: Mucuna birdwoodiana stem extract, White birch water (betula platyphylla japonica juice and birch extract) and Night-Blooming Cereus.
A key milestone in DECORTÉ’s history came in 1992 with the launch of Moisture Liposome, widely recognised as the first serum in the cosmetics industry to incorporate advanced liposome technology.
Liposomes are ultra-fine, multi-layered capsules capable of delivering moisture and active ingredients deep into the stratum corneum.
After eight years of research, DECORTÉ successfully developed a multi-layer liposome technology capable of delivering moisture gradually over time. This breakthrough shifted the skincare focus from simply selecting ingredients to optimising how they are delivered to the skin.
Moisture Liposome quickly became a hero product for the brand and remains a cornerstone of the portfolio today. The formula is said to deliver one trillion Liposomes in everyt drop. The range has expanded to include complementary formats, such as creams, eye treatments, lotions and masks, while ongoing innovation continues to enhance the performance of the original formula.
Spotlight Series – May 2026