From the Publisher
Welcome to a unique edition of The Moodie Davitt Spotlight eZine. During the course of this highly successful series we have told many fascinating stories, ones that have documented landmark store openings, brand launches, promotional campaigns and company histories.
In this edition, though, we explore a concept, or perhaps more accurately the fusion of multiple concepts. That fusion is anchored by the principle of ‘Luxury with a higher meaning’, a notion that is fundamental to the ethos of Swiss luxury skincare house La Prairie.
In this landmark publication, we explore the latest compelling chapter in La Prairie’s ceaseless pursuit of what it dubs ‘Timeless Beauty’. That pursuit is based on a mission to preserve and promote culture and science through a singular vision of beauty – and, critically, through the prism of Switzerland.
In the following pages we explore La Prairie’s latest manifestation of a long-running Corporate Social Responsibility commitment that has historically found voice in three key areas – Swissness, Science and Art and Culture.
It is the last named of those that forms the focus of this edition. In 2017, La Prairie established a partnership with Art Basel, the world’s leading contemporary art fair, which takes place annually in Basel, Hong Kong and Miami Beach. For 2020, La Prairie has partnered with Fondation Beyeler, one of Switzerland’s most prestigious art institutions, to support the preservation of four iconic art pieces for generations to come.
That quartet of works by Dutch master Piet Mondrian (1872 – 1944) – Tableau No. I; Composition with Yellow and Blue; Composition with Double Line and Blue; and Lozenge Composition with Eight Lines and Red – are magnificent examples of Mondrian’s genius, encapsulating his distinctive style and what Fondation Beyeler describes as his “piercing, precise, and refined approach”.
This publication examines the preservation of these wondrous works. Truly an expression of Timeless Beauty.
Martin Moodie Founder & Chairman The Moodie Davitt Report
Piet Mondrian Tableau No. I, 1921-1925 Oil on canvas Fondation Beyeler, Riehen/Basel, Sammlung Beyeler. Photo credit: Robert Bayer. ©2020Mondrian/Holtzman Trust.
Piet Mondrian Composition with Yellow and Blue, 1932 Oil on canvas Fondation Beyeler, Riehen/Basel, Sammlung Beyeler; acquired with a contribution from Hartmann P. and Cécile Koechlin-Tanner, Riehen. Photo credit: Robert Bayer. ©2020Mondrian/Holtzman Trust.
Piet Mondrian Lozenge Composition with Eight Lines and Red (Picture No. III), 1938 Oil on canvas Fondation Beyeler, Riehen/Basel, Sammlung Beyeler Photo credit: Robert Bayer. ©2020Mondrian/Holtzman Trust.
Piet Mondrian Composition with Double Line and Blue, 1935 Oil on canvas Fondation Beyeler, Riehen/Basel, Sammlung Beyeler Photo credit: Robert Bayer. ©2020Mondrian/Holtzman Trust.
© Published by The Moodie Davitt Report Editor: Martin Moodie Design Director: Kiran Ghattaura Designer: Ray Heath WWW.MOODIEDAVITTREPORT.COM