Inside this issue
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From the Editor: The Moodie Davitt Report Brands Director Hannah Tan-Gillies introduces this special edition which celebrates a milestone relaunch from La Prairie, the Skin Caviar Luxe Cream.
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A hero cream remastered: An icon since 1987, Skin Caviar Luxe Cream is one of the hero products that has helped propel the appeal of La Prairie as a premium global brand. The latest iteration has been infused with two Caviar Science breakthroughs. Here, we discover the science that powers the updated cream.
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Cobalt Blue Outpost: La Prairie and DFS Group joined hands to run a digitally-driven luxury outpost at the T Galleria by DFS Macau, Shoppes at Four Seasons celebrating the Skin Caviar Luxe Cream relaunch. It was the first pop-up in the world to offer the Cobalt Café. We present the animation in words and imagery.
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Interview: La Prairie Group Business Development Director Global Travel Retail Sabine Fagan sheds light on the Swiss brand’s relaunch of Skin Caviar Luxe Cream, its elevation journey and the strategies behind its continued growth in travel retail.
© Published by The Moodie Davitt Report
Written, edited and designed by Hannah Tan-Gillies
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