BLOCKBUSTER ANIMATION
THE COBALT BLUE OUTPOST
La Prairie partnered with DFS Group to showcase its newest caviar science innovation, the Skin Caviar Luxe Cream, with a digitally-driven luxury outpost at the T Galleria by DFS Macau, Shoppes at Four Seasons.
Swiss luxury skincare house La Prairie has reimagined its original Skin Caviar ingredient, created in 1987, in celebration of the 25th anniversary of the House’s Skin Caviar Luxe Cream.
To celebrate this milestone, La Prairie partnered with DFS Group to launch a multi-sensorial animation at T Galleria by DFS Macau, Shoppes at Four Seasons.
The Cobalt Blue outpost, which ran in September, brought the story of the Skin Caviar Luxe Cream to life through impactful digital animations playing on 3D screens.
Guests also received personalised skincare consultations and indulgent hand massages to experience the sensoriality and efficacy of the product first-hand.
Notably, La Prairie created a Cobalt Café, where guests could lounge and immerse themselves into the world of the Skin Caviar Luxe Cream, while driving user-generated content for social media.
The outpost was the first in the world to offer The Cobalt Cafe which offers a selection of La Prairie-inspired pastries and other confections
Travellers could discover the complete La Prairie Skincare Caviar Ritual via an interactive product discovery table
The outpost’s circular shape was an homage to the shape of the Skin Caviar Luxe Cream
Interactive digital screens highlighted the myriad of skin-nourishing benefits of the Skin Caviar Luxe Cream
Spotlight Series - December 2023