Inside this Issue:

04

From the Editor: The Moodie Davitt Report Brands Director Hannah Tan introduces this special edition which tells the story of Bowmore Appellations, an exciting new range that represents the next step in Bowmore and Suntory Global Spirits’ wider elevation journey.

05

Exceptionally expressive: We introduce Bowmore Appellations, a travel retail-exclusive collection that blends Bowmore’s signature peated style with the world’s most distinguished wine cask finishes. The release, which also marks a wider brand revamp, reaffirms Bowmore’s place as a pioneer in the single malt category.

06

Marrying heritage and modernity: Bowmore Master Blender Calum Fraser says the Appellations collection is “only the beginning” as he explains a commitment to craftsmanship, tradition and innovation.

07

A unique DNA: Bowmore’s journey of premiumisation, thoughtfully steered by Bowmore Global Marketing Manager Ekaterina Kolesnik and Suntory Global Spirits Senior Marketing Manager – Prestige Brands Kshama Alur, is a testament to the pursuit of excellence. We learn more about the whisky house’s elevation mission.

08

Video interview: Suntory Global Spirits Managing Director Global Travel Retail Ashish Gandham talks about the Bowmore Appellations range, highlighting the need to get the fundamentals right. He underlines the importance of partnerships and premiumisation as the company navigates a “pivotal” moment in the industry.

09

A celebration of whisky craftsmanship: In words and images, we present a behind-the-scenes look into the Bowmore Distillery in Islay, led by Distillery Manager David Turner. The tour begins with Bowmore’s floor barley drying room and ends with a visit to the No.1 Vaults, among the world’s oldest Scotch maturation warehouses.

Writer and Editor: Hannah Tan Filming & Editing: Romain Pitriowski for The Moodie Davitt Report Designer: Hannah Tan