Year in Review: People
People of the Year
Each year we salute individuals across our industry community who stood out for their commitment and contributions, from business achievements to driving innovation to their endeavours around key Environmental, Social and Governance (ESG) principles.
The roll-call of 2025 – chosen through a Moodie Davitt Report readers’ poll and our own rigorous evaluation, is a particularly outstanding one. It features a combination of women and men whom we and our readers believe to have demonstrated excellence, leadership and values to a rare degree. Here, in alphabetical order, we present our People of the Year.
Alina Alam – Peerless champion of ‘the magic of abilities’
On 30 May Bangalore International Airport Limited (BIAL) once again recognised its most progressive partners within its ecosystem at the annual Pinnacle by BLR Awards.
The programme is designed to redefine excellence in the aviation sector by celebrating outstanding achievements among stakeholders, including retailers, food & beverage providers, airlines, car rental companies and others.
Even within such celebrated company, Alina Alam, Founder & CEO of Mitti Café, stood out for her achievements as she was named Woman Achiever of the Year.
Mitti Café is – as we have written many times – a simply wondrous social enterprise dedicated to empowering individuals with disabilities by providing opportunities for economic independence and dignity.

In promoting ‘the magic of abilities’, Alam’s work at Mitti Café has helped to change the lives of thousands of people and – equally importantly – to inspire countless more, notably with the support of the airport community in India.
Mitti Café is now accelerating the next chapters of its inspirational and pioneering collaboration with airports, as new outlets enter the pipeline and as more lives as transformed. Her inclusion in this list for the second consecutive year is both richly deserved and a testament to the magic of abilities.

Sarah Branquinho – Defender of the travel retail cause
In a long and distinguished career, 2025 must surely represent a pinnacle of achievement for this arch-defender of the duty free & travel retail world’s interests.
As President of the Duty Free World Council (DFWC), Sarah Branquinho led – against daunting odds – a successful industry-wide campaign to convince the World Health Organisation (WHO) that the channel is not a major source of illicit trade in tobacco.
The WHO decision last month at the Fourth Meeting of the Parties to Eliminate Illicit Trade in Tobacco Products – which has hugely positive ramifications for both the tobacco category and the wider travel retail ecosystem – validates the duty-free industry’s longstanding claim that the channel is among “the most trusted, transparent and secure in the world”.
Just weeks later, Branquinho stood for and won – again, at one point, long odds – the role of Tax Free World Association (TFWA) President against incumbent Philippe Margueritte, a contest she only entered late in the piece. Not only did she win the TFWA’s Management Committee support but the subsequent extraordinarily warm industry reaction on the association’s and our LinkedIn pages shows she would have won any popular vote too.
In earning the post she broke important new ground too, becoming the first woman to be elected President in TFWA’s 41-year history. “About time too,” wrote one LinkedIn respondent, a view shared by many.
These twin successes build on decades of advocacy on behalf of our sector – while holding down various senior roles with BAA, World Duty Free and Dufry/Avolta over the years.
As Secretary General of the European Travel Research Foundation from 1995, Branquinho played a key role in the industry’s battle against the abolition of intra-EU duty-free sales. This prefaced her involvement in a series of key campaigns and dedicated voluntary service to the sector through DFWC, European Travel Retail Confederation and Women in Travel Retail + (WITR+).
Her role in WITR+ reflects Branquinho’s sustained and progressive advocacy for women in leadership and an unrelenting determination to amplify the voices of women in travel retail. An irresistible choice then for the class of 2025.
Simon and Kevin Chiang – ‘Innovating Within’
On 12 November EVERRICH Duty Free celebrated its 30th anniversary, a landmark occasion for a company that has grown from a small start-up into one of Asia’s and the world’s premier travel retailers.
The company’s three-decade journey was celebrated with an anniversary book and film produced by The Moodie Davitt Report and its Moodie Davitt STUDIO division respectively. It was titled ‘Innovating Within’, the pithy epithet EVERRICH chose to embrace an ever-evolving vision underpinned by the values that have served the company so well to date.
As well as tracing the rise of the EVERRICH business, the project reaches deep into the company’s DNA, examining how it has carved out a unique reputation for championing and showcasing Taiwan’s artistic, cultural, commercial, environmental and intellectual capital.
Pivotal to creating and maintaining that reputation are Ever Rich Duty Free Founder & Chairman Simon Chiang and his son and company President Kevin Chiang, who so passionately encapsulate the retailer’s ‘Taking from society, giving back to society’ ethos.
We pay fulsome tribute to both as a landmark year for this remarkable company draws to a close.

Guiding a 30-year success story: Simon (left) and Kevin Chiang

Ramesh Cidambi – Driving a Dubai Duty Free rejuvenation
Not everything about the Dubai Duty Free story in 2025 can be found in the numbers, but they are a pretty good place to start.
The acclaimed travel retailer posted record sales in a startling nine out of 11 months through to November.
In November itself, turnover surpassed the previous all-time monthly high of AED821 million (US$225 million) set in December 2024, with daily sales also reaching new average peaks. Before the intense December travel period had even begun, the retailer had surpassed AED8 billion (US$2.18 billion) in annual sales for the first time in its 42-year history.
More importantly, sales growth has outstripped passenger traffic increases at Dubai International Airport by high single to double digits in most months.
Overseeing this record-breaking performance at the world’s number one travel retailer at a single location is Managing Director Ramesh Cidambi, who assumed the role on 1 June 2024 from long-time Executive Vice Chairman & CEO Colm McLoughlin (who sadly passed away on 30 October last year).
Against a backdrop of much uncertainty about Dubai Duty Free’s future – with a government decision on whether to outsource or to remain in-house delayed over many months – Cidambi has led this vast operation with clarity, purpose and skill, demonstrating all of the expertise and experience he has accumulated over almost 40 years with the company. Moreover, he has brought a freshness of thinking that has been clearly instrumental to 2025’s impressive results.
Cidambi’s short tenure to date has seen a maintaining of the investment pipeline but crucially positioned alongside a well-focused emphasis on profitability.
The company has embraced and encouraged a wave of launches across categories, helped sustain the Dubai Chocolate wave and delivered a resurgence in a luxury fashion business that was stagnating a year ago.
Just as we went to press, Dubai Duty Free posted another all-time sales high, this time for its anniversary day, 20 December, with revenues up +15.2% to AED69.1 million (US$19 million). That represents another cherry on a cake that will be finally baked on 31 December with a 42-year annual sales record.
Whatever Dubai Duty Free’s future holds, Ramesh Cidambi has proven a cakemaker extraordinaire in ensuring this industry powerhouse extends its reach, revenue and reputation amid a simultaneously tumultuous and triumphant year.
Kari Daniels – Inclusivity personified
The much-respected SSP UK & Ireland CEO was this year named Most Inclusive Divisional/Regional CEO in Hospitality, Travel, Leisure and Retail at the UK’s 2025 Inclusion In Awards, recognising her leadership in driving diversity and inclusion across one of the sector’s largest and most complex businesses.
We’ll let SSP UK & Ireland Chief People Officer Daniella Giersch’s comments neatly sum up why a) such an accolade is important and b) why we have chosen Kari Daniels as one of our People of the Year.
“It was incredibly refreshing to find on joining SSP two years ago that Kari was always ready to champion initiatives that drive inclusion and demonstrate genuine care for our colleagues,” wrote Giersch on LinkedIn, in response to our article reporting the accolade.

Since joining SSP UK & Ireland in 2023, Daniels has reshaped the company’s culture and positioned inclusion at the heart of its business. Her leadership has overseen the SSP UK & Ireland Executive Board becoming made up of 50% women – the highest proportion in the company’s history – while employee engagement on fairness and belonging has surged, outperforming recognised global benchmarks in independent surveys conducted with Gallup.
She has also overseen a dramatic expansion of SSP’s colleague networks, which now count nearly 1,000 members across six communities: Global Senior Women Leaders, Women, Ethnicity, Menopause, Neurodiversity and LGBTQ+. Every senior leader in SSP UK & Ireland has completed ‘Inclusive Leadership’ training, embedding accountability into the company’s management culture.
Such a track record – one that clearly is far from finished – makes Kari Daniels’ inclusion in this year’s list not only justified but a critically important precedent.

Beste Ermaner – A fine role model for empathetic leadership
Few executives in travel retail’s all-important tobacco sector have made such a striking and early impression as Philip Morris International (PMI) Vice President Global Travel Retail Beste Ermaner, who assumed the role in March 2024 after almost 23 years in leadership roles with the sector giant.
The fact that Beste is a woman in a traditionally male-dominated world makes her success all the more notable – and a standout in a travel retail sector still woefully short of women in the most senior positions at both brand and retailer level.
She was the subject of arguably travel retail’s most engaging interview of the year when she joined The Moodie Davitt Report’s own powerhouse leader, Publisher Irene Revilla, in a Women in Travel Retail+ (WiTR+) webinar titled ‘Mission Impossible: Juggling Career and Personal Life in Travel Retail’ on November. If you haven’t listened to it, please do at this link.
Reflecting on women in leadership, Ermaner highlighted the strengths women bring to business. “Women have more empathy, more sincerity… they can demonstrate authentic leadership, and the key is to have the self-confidence and courage to lead bigger teams and ask for what you want,” she contended.
Ermaner also addressed the internal barriers women face, urging peers to speak confidently about their achievements, noting: “Sometimes we create the barriers in our own minds. We need to break these barriers and trust ourselves – it will open many paths ahead in business.”
Which is exactly what the admirable Beste Ermaner is doing. A role model for our industry, for women in travel retail and, no doubt, for Philip Morris International.

Ayderus Farag – Creating ‘a symbol of a rising Africa’ in Ethiopia
“This new duty-free store stands proudly alongside the finest in the world, not just as a shopping experience, but as proof of what can be built here at home when passion and purpose come together.”
So rang out the words of Alfarag Chairman & CEO Ayderus Farag, as true a travel retail industry pioneer as he is a gentleman, as his company unveiled its splendid new flagship store at Bole International Airport, gateway to Ethiopia’s capital Addis Ababa this June.
The Moodie Davitt Report was on location for the opening, a game-changer not just for the country but for the African continent.
Ayderus Farag told us, “This is a great, great thing for my country, my family and my people. My grandfather was a businessman. My father was a businessman. I am a businessman, and now my sons are joining here with me and we are preparing our grandchildren to follow. So to see this in my life is something that gives me great happiness. I am very proud of what we have done.”
Earlier, he told guests at the opening ceremony: “This is a shop that refines what is possible and a symbol of a rising Ethiopia. This is more than a retail space; it is a statement that Ethiopia is raising the bar.”
Ayderus Farag’s son and company Managing Director Anwar Farag embellished that message, noting: “Africa has always been perceived as usually having low-standard outlets. We’re trying to change that perception and get people to understand there is a different vibe in Africa in the travel retail industry. And this is an example of it.”
It certainly is. And for that fact alone, let alone the proud history that precedes it, we are delighted to honour Ayderus Farag as one of The Moodie Davitt Report’s People of the Year.
Chichi Maponya – A great African ambassador
Amid Africa’s accelerating emergence as a tourism, travel and travel retail force – albeit at varying speed market by market – the continent requires champions that help amplify its potential while acknowledging and working to mitigate its challenges.
One such champion and an ebullient and progressive voice for our sector is Africa Travel Retail Co-Founder and Executive Chair Chichi Maponya.
Her own Johannesburg-based company is a dynamic player with expertise in distribution and travel retail operations, airport customer experience and sense of place advisory services, and all-round expertise in non-aeronautical commercial services.
Hers is also a story of family entrepreneurship and achievement. Chichi Maponya is Chair of the Maponya Group, a diversified family-owned enterprise founded in 1952 by her late parents, Dr. Richard and Marina Maponya.

Her influence stretches well beyond her own business, with senior board positions on leading companies and representative bodies in South Africa, alongside active committee participation in ACI Africa, the voice of airports in the region.
Long an active member of the Middle East and Africa Duty Free Association (MEADFA), Maponya gained deserved recognition this year when she was elected Vice President – a role she fulfils alongside being a proactive member of MEADFA’s forward-thinking Advocacy Committee.
Expect Maponya’s strong voice for Africa – backed by her leadership skills and deep market expertise – to resonate even more loudly in 2026 and beyond.

Sinead Moodie – Inspiring an industry
We have never before included a member of The Moodie Davitt Report team in our annual rollcall but our Chief Operating Officer’s Blog on 9 August changed everything.
In her candid and courageous post, Sinead Moodie (daughter of company Founder & Chairman Martin) detailed her recent shattering diagnosis of NUT Carcinoma, an ultra-rare and ultra-aggressive lung cancer variant.
She revealed how the diagnostic doctor from her local hospital in South Wales sat her and her husband Adrian down and said, “We won’t be able to cure this, I’m sorry.”
Sinead – just 40 years old, a lifelong non-smoker, and happily married mother of five and two year-olds – refused to accept that verdict. Since then, she has been treated with compassion and astounding professionalism by the team at The Royal Marsen Hospital in London, a world-leading cancer research and institute that successfully brought Martin Moodie through his own long-odds battle against Stage 3 Stomach Cancer in 2010/11.
In her Blog, which generated a phenomenal response, Sinead wrote, “I do not know if I will win this fight, but I will give it my best shot. I want to use this time to do some good, to give something back.
“If my talking about my illness can result in even one person having their cancer detected earlier or one person being saved or we can raise money for new treatment options for people in my position, then at least something good will come from all this bad. Cancer may not believe in karma, but I will make my own.”
And from those words, #KickCancerThon was born – a global but localised fundraiser and visibility campaign for cancer research taking place between now and March. You can read all the details here but already the campaign has generated an enormous amount of support from the travel retail community.
We will be supporting #KickCancerThon with every ounce of energy we possess. We urge you to join us. And very proudly we make an exception to our rule and include The Moodie Davitt Report’s very own Sinead Moodie as one of our People of the Year.
Thabet Musleh – Top of the Pops
While Qatar Duty Free (QDF) was marking its 25th anniversary in trademark ebullient style – and continuing its extraordinary transformation of recent years in both scale and quality – 2025 also represented a personal ten-year milestone for Qatar Airways Chief Retail and Hospitality Officer Thabet (Tab) Musleh.
Musleh, who has played such a pivotal role in the travel retailer’s unrelenting focus on innovation in recent years, joined QDF in June 2015 after learning the travel retail business at World Duty Free in the UK.
Since taking the leadership reins in January 2018, he has driven a wave of brand partnership firsts, new and hybrid concepts and exciting tech initiatives that are “pushing the boundaries of what’s possible in travel retail”, as the company rightly puts it.
After we invited reader nominations for our People of the Year, Musleh gleaned a barrage of votes, many affirming his qualities as a positive disrupter in our industry. One brand executive wrote: “QDF under Tab’s leadership has consistently innovated and brought new concepts. He is pushing us and I believe other brands to bring creativity to execution as well as unique shopper experiences.”

A flurry of Frontier Awards (including Airport Retailer of the Year), a record financial year – +12% sales growth vs a +7.7 pax increase – and some 30 new retail and F&B concepts individually and collectively speak to a story not only of innovation but of resounding success.
One supplier lauded QDF’s unveiling of groundbreaking data-sharing platform 36Q at The Trinity Forum 2024. “The work QDF has done on sharing data with a platform accessible to all brand partners, along with use of technology on store heatmaps, and shopper and passenger flow to utilise pre- and post-store communication is best in class,” he said.
“This futuristic thinking is what will enable the next phase of growth in our channel and we need more stakeholders in the industry to take a similar approach.”
Another business partner said: “He is the true innovative leader in airport retail & F&B. Under Tab’s leadership (and I know he is the driver of this), QDF is demanding of brand owners to try even harder and push the thinking deeper to deliver exceptional and unique shopper experiences.”
High praise indeed. And with a rich pipeline of projects ahead for 2026 and beyond, this story of passion, partnerships and a large dose of pizzazz offers many exciting chapters ahead.
The reader poll results speak for themselves. His beloved Liverpool Football Club may not be but Thabet Musleh is indeed top of the pops this Christmas.
Norbert Onkelbach – Searching for tomorrow, today in Lima
One of the most acclaimed terminal openings of 2025 came at Lima Jorge Chávez International Airport, Peru on 1 June, setting a new reference point for aviation in Latin America.
The terminal marked the culmination of an ambitious multi-year project and a high point of Fraport Group’s lead role in the Lima Airport Partners (LAP) managing consortium since 2001.
LAP’s long-time Chief Commercial Officer Norbert Onkelbach was (and remains) a central influence on the project to create a diverse, high-class and locally inspired commercial and consumer offer with partners.
With his keen eye for what airports should represent to their travellers and their communities, Onkelbach is both a highly articulate proponent of Lima Airport’s consumer-centric vision and an energetic force for taking partners on the journey from ideation to execution.

That progressive approach is also evidenced by the commercial team’s active category management to drive conversion and spend; the recent creation of a customer experience unit within the department to seek out the next big idea; and by the ambition to drive digital services as a complement to the impressive physical store offer.
While rightly taking pride in the landmark terminal opening earlier this year, as ever for Onkelbach and team, tomorrow is what matters most.

María Taratuty – A pillar of corporate social responsibility in Latin America
Leadership in business, social impact, commitment to sustainable development and strategic vision in leading teams and projects.
For these and other exemplary characteristics London Supply Group Director of Sustainability and Strategic Communication María Taratuty was honoured with the ‘Iconic Woman Leader 2025’ award at October’s Women Economic Forum Argentina.
The Forum’s main objective is to promote economic and social equity and integrity worldwide.
For over a decade Taratuty has been a powerful influence on the family-owned company’s drive to make sustainability a strategic pillar of the business and to promote inclusivity.
A true champion of social impact initiatives, Taratuty is also Director of the highly active Fundación Grupo London Supply, which channels all group social responsibility actions, with the Barrio 1° de Mayo Educational Park in Puerto Iguazú a notable highlight.
With such a powerful social and community advocate as María Taratuty, London Supply’s credentials as a responsible corporate citizen are in safe hands as the Argentine company enters its 84th year in business.
Óscar Vela – Reshaping the global food & beverage landscape
One of the big travel dining consolidation plays of 2025 was Barcelona-based Areas’ swoop to acquire Delaware North’s US airport food, beverage and retail business, Travel Hospitality Services (THS).
At a stroke, this enhanced presence in the world’s largest travel F&B market, North America, creates a much-expanded company with over US$3 billion in annual revenue; 2,200 points of sale; and 24,000 employees across 11 countries. The USA also becomes Areas’ largest market by sales worldwide, overtaking its traditional heartlands of Spain and France.
Areas CEO Óscar Vela was a central figure in the deal, just as he has been in shaping Areas’ growth since he joined the group in 2009.

The transformation since then has seen the company diversify geographically, balance its mix of channel across air, road, rail and leisure resorts, and strengthen its F&B position in key markets such as Spain, Portugal, France and Italy.
In the past two-and-a-half years, Areas has also won ten major tenders, which will represent an additional €3 billion in revenue over the coming eight to ten years.
The completion of the THS transaction in early December marks a new stage in this acceleration as Areas, led by the softly spoken but highly determined Vela, seeks to build on its position as a multi-channel, multinational player in the ultra-competitive F&B space.

Peter Zehnder – A matcha made in heaven
The Lindt & Sprüngli Head of Global Travel Retail is recognised in our list for his outstanding leadership over nearly 14 years and a sustained championing of true Trinity partnerships underpinned by innovation.
Such characteristics have helped make the confectionery category (despite the well-documented 2025 hike in cocoa prices) one of travel retail’s star performers in a highly challenging trading environment this year.
Under Zehnder’s admirable stewardship, a string of category-defining (or redefining) launches, exclusives, retail activations and digital advancements have not only elevated Lindt’s global footprint but helped advance what premium chocolate in travel retail can deliver in terms of emotional connection, gifting and experience.
His category vision for travel retail, anchored in Lindt GTR’s ambition to “add confectionery to every basket by 2030,” has become a rallying call for retailers seeking new growth drivers in an increasingly competitive environment.Battling legislation that seeks to restrict the sale of tobacco is a constant, while labelling and other challenges facing wines & spirits, beauty and confectionery are becoming more acute. Arrivals duty free represents a positive opportunity, one that remains a live topic at EU and UK level.
For Lindt Global Travel Retail, 2025 has been defined by the spectacular success of Lindt Dubai Style Chocolate. Inspired by the original Dubai Chocolate, the Lindt variation quickly turned into a global travel retail phenomenon. The line’s debut at Zurich Airport sold out within 15 minutes even under a one-per-person limit, a telling indicator of immediate demand.
The product’s roll-out was rapidly accelerated and by end-November Lindt Dubai Style Chocolate was available in more than 150 airports worldwide and is now Lindt GTR’s top-performing SKU. What a result for a product less than a year old.
But Lindt didn’t just ride and adapt a pre-created wave. In early December, the Swiss house made our headlines again when, in partnership with Avolta, it unveiled a limited-edition, travel retail-exclusive for Club Avolta members, Lindt Tokyo Style Chocolate – Matcha Strawberry, at Zurich Airport.
And when we say limited edition we mean really limited. As in just 100 handcrafted, personalised and hand-numbered tablets made available to Club Avolta members at the Swiss gateway’s Lindt Boutique on 4 December only. The limited-edition formula was repeated with Aelia Duty Free in Geneva Airport and Frankfurt Airport Retail at Frankfurt Airport. Again with instant success.
You’ve heard of sell-through in duty free. But it’s rarely you’ll see sold out. Truly a matcha made in travel retail heaven.
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